footwear

Brand Activation & Immersion Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Fashion & Apparel StockX Ecommerce IPO Lets Customers Decide Price For Shoe Drop

StockX and Ben Baller teamed up to enable the world’s first e-commerce IPO, releasing 800 exclusive new “Ben Baller Did The Chain” slides via blind auction to let consumers' bids determine price

Merchandising & Curation Birkenstock Offers New York Shoppers First-Ever U.S. Store

Joining the trend of retailers going DTC, the popular German footwear brand is opening an NYC store that will feature its full collection in addition to accessories and even a skincare line

Packaging & Product Engagement Under Armour Offers New Yorkers Three-Story Pop-Up Experience

The athletic apparel brand collaborated with A$AP Rocky to design a new shoe and pop-up shop to celebrate its release, offering visitors exclusive merchandise, a rave party and an indoor skate park

Store Experience & Design Interview: How Champion’s Second U.S. Store Taps Its Legacy To Stand Out In A Crowded Athleisure Market

As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said

Loyalty & Membership DTC Accessories Brand Breaks Down Cost For Consumers With Transparent Pricing

Shoppers can view a list of production costs, from materials to duties and transportation, on Oliver Cabell's website

Shopper Education & Assistance 3D-Printed Custom Sandals Are Measured Through An App

Advances in 3D printing and digital mapping allow Wiivv to offer custom-fit sandals at an affordable price, which shoppers can order from anywhere

Children Computer Vision Makes It Easier For Parents To Buy Shoes For Kids

The SpeedSmith app allows customers to size and purchase children's footwear without ever having to bring them to a shoe store

Advertising FILA Puts 47-Artist Collaboration At Center Of Reintroductory Pop-Up Shop

The NYC activation marked the brand's first retail experience in the city in nearly 10 years, using the draw of limited edition sneakers to regain its footing in a competitive market

Retail Shoe Retailer Replaces Physical Browsing With Digital Selection

Eobuwie's concept store in Poland trades display tables for tablets to replicate and test e-commerce IRL

Fashion & Apparel Shoppers Can Soon Try Shoes Virtually With AR Foot Recognition

A new feature from Vyking helps online customers envision what a pair of shoes would look like on their own feet

Retail The Retail Drop Model Gets An Update With Instagram Live

Luxury shoe brand M.Gemi is launching new looks weekly on an Instagram Live series hosted by an influencer

Design Adidas' Automated Factory Will Change How Products Are Made In The U.S.

The athletic brand's robotic Speedfactory uses data and automation turn out sneakers three times faster, speeding up the time to bring limited editions to market