footwear

Brand Activation & Immersion Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Fashion & Apparel Soludos Shoes Uses AI To Incorporate Consumer Feedback Into Designs

The retailer is using AI to design wares in line with consumer preferences rather than simply following what's on trend

Fitness & Sport Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Luxury Interview: How Luxury Shoe Brand M.Gemi Uses A Hudson Yards Store To Build Lifetime Customer Relationships

Following the recent opening of a brand new permanent retail space in New York's Hudson Yards development, M.Gemi co-founder Cheryl Kaplan tells PSFK how to build a better customer experience

Merchandising & Curation American Eagle Caters To Urban Gen-Zennials With SoHo Sneaker Popup

The apparel retailer hopes to drive engagement and foot traffic with an in-store popup featuring merch from resaler Urban Necessities, also strengthening its sustainability measures

Consumer Goods Why Digital-Native Retailers Like Allbirds Are Going Direct-To-Mortar

Digital-first retailers in NYC are increasingly experimenting with brick-and-mortar, testing changing consumer dynamics and giving shoppers a physical way to engage with their brand

Retail StockX Ecommerce IPO Lets Customers Decide Price For Shoe Drop

StockX and Ben Baller teamed up to enable the world’s first e-commerce IPO, releasing 800 exclusive new “Ben Baller Did The Chain” slides via blind auction to let consumers' bids determine price

Store Experience & Design Birkenstock Offers New York Shoppers First-Ever U.S. Store

Joining the trend of retailers going DTC, the popular German footwear brand is opening an NYC store that will feature its full collection in addition to accessories and even a skincare line

Packaging & Product Engagement Under Armour Offers New Yorkers Three-Story Pop-Up Experience

The athletic apparel brand collaborated with A$AP Rocky to design a new shoe and pop-up shop to celebrate its release, offering visitors exclusive merchandise, a rave party and an indoor skate park

Fashion & Apparel Interview: How Champion’s Second U.S. Store Taps Its Legacy To Stand Out In A Crowded Athleisure Market

As its Target collection comes to an end, the global brand makes its New York City debut with a store on Broadway featuring a customization center and an onsite heritage vault that beckons shoppers to experience its 'rich history,' executives said

Loyalty & Membership DTC Accessories Brand Breaks Down Cost For Consumers With Transparent Pricing

Shoppers can view a list of production costs, from materials to duties and transportation, on Oliver Cabell's website

Shopper Education & Assistance 3D-Printed Custom Sandals Are Measured Through An App

Advances in 3D printing and digital mapping allow Wiivv to offer custom-fit sandals at an affordable price, which shoppers can order from anywhere

Children Computer Vision Makes It Easier For Parents To Buy Shoes For Kids

The SpeedSmith app allows customers to size and purchase children's footwear without ever having to bring them to a shoe store

Advertising FILA Puts 47-Artist Collaboration At Center Of Reintroductory Pop-Up Shop

The NYC activation marked the brand's first retail experience in the city in nearly 10 years, using the draw of limited edition sneakers to regain its footing in a competitive market