ford

Automotive Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Grocery, Convenience & Supermarket Ford's Self-Braking Shopping Cart Applies Vehicle Tech To Grocery Store Experience

The self-braking grocery cart implements Ford's sensor tech designed for the fast lane that detects people and objects and automatically stops to preempt collisions

Advertising Ford Taps Spotify Audience To Reach Younger Car Buyers

The collaboration between the streaming service and the automaker is intended to benefit both parties, giving the former additional ad revenue while offering the latter access to millennial listeners

Analysis How Brands Like Ford Are Bringing The Car Dealership Experience Online

Strategies from legacy automakers like Ford and startups like Joydrive are bringing the car-shopping experience off the lot and online

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Design Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Loyalty & Membership Ford And Volkswagen Team Up For Next Automotive Generation

The two brands forge an alliance as the automotive world continues to reinvent itself, planning to produce better cars, a mobility service and to explore next-gen tech like autonomous vehicles

Delivery & Logistics Future Walmart Shoppers Might Receive Their Groceries Via Driverless Delivery

The American mega retailer is aiming to dominate the future of on-demand delivery, rivaling last-mile efforts from competitors like Amazon with tests of autonomous grocery delivery that could democratize the service for the mainstream

Packaging & Product Engagement Avis Teams Up With Ford To Expand Its Fleet Of Mobile Rentals

The rental service will expand its app-based connected car offering to include 35,000 Ford vehicles by the end of 2019, enabling on-demand rental for drivers as well as optimal fleet management

Merchandising & Curation Ford Extends Digital Store With Online Sales Service

The automaker is taking the once offline-only experience to the virtual realm, expanding its omnichannel model by letting consumers select, exchange and arrange delivery of their new vehicle

Health Ford's Medical Transportation Service Ensures Patients Arrive To Appointments On Time

The automotive company partnered with the Detroit Medical Center to offer a swift and reliable transportation service to help patients receive the care the need promptly

Customer Experience Journey Ford Offers Shoppers Interactive Showroom Experiences

The manufacturer is making car-buying a more relaxed and enjoyable experience, eliminating the need for sales interactions and instead letting customers browse inventory on digital displays

Shopper Education & Assistance Cyclists Could Avoid Injury With This Wearable From Ford

Ford continues to broaden its outlook on mobility options for consumers with a smart jacket concept that helps people cycle more confidently and better coexist with cars and pedestrians

Fashion & Apparel Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

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