ford

Automotive Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Brand Activation & Immersion Ford And Volkswagen Team Up For Next Automotive Generation

The two brands forge an alliance as the automotive world continues to reinvent itself, planning to produce better cars, a mobility service and to explore next-gen tech like autonomous vehicles

Delivery & Logistics Future Walmart Shoppers Might Receive Their Groceries Via Driverless Delivery

The American mega retailer is aiming to dominate the future of on-demand delivery, rivaling last-mile efforts from competitors like Amazon with tests of autonomous grocery delivery that could democratize the service for the mainstream

Loyalty & Membership Avis Teams Up With Ford To Expand Its Fleet Of Mobile Rentals

The rental service will expand its app-based connected car offering to include 35,000 Ford vehicles by the end of 2019, enabling on-demand rental for drivers as well as optimal fleet management

Merchandising & Curation Ford Extends Digital Store With Online Sales Service

The automaker is taking the once offline-only experience to the virtual realm, expanding its omnichannel model by letting consumers select, exchange and arrange delivery of their new vehicle

Health Ford's Medical Transportation Service Ensures Patients Arrive To Appointments On Time

The automotive company partnered with the Detroit Medical Center to offer a swift and reliable transportation service to help patients receive the care the need promptly

Customer Experience Journey Ford Offers Shoppers Interactive Showroom Experiences

The manufacturer is making car-buying a more relaxed and enjoyable experience, eliminating the need for sales interactions and instead letting customers browse inventory on digital displays

Shopper Education & Assistance Cyclists Could Avoid Injury With This Wearable From Ford

Ford continues to broaden its outlook on mobility options for consumers with a smart jacket concept that helps people cycle more confidently and better coexist with cars and pedestrians

Fashion & Apparel Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Automotive Ford Mobility Service Ensures Patients Never Miss A Doctor's Appointment

GoRide hopes to use a fleet of shared, accessible vans as a service to benefit people's health

Design Vibrations Help The Blind Sense Scenery Outside Car Windows

Ford developed experimental technology to improve the mobility experience for the visually impaired

Consumer Goods Live Data: New Innovation Tracker Spotlights Power-Brands

PSFK's panel-based scorecard ranks the most innovative brands to help our members understand who to learn from (and who to ignore)

Retail You Can Buy Your Next Vehicle From A Giant Vending Machine In China

The facility lets prospective buyers test drive cars, and is the result of a partnership between Ford and Alibaba in Guangzhou

Brand Activation & Immersion Ford Streamlines Online Car Buying For Impatient Buyers

The auto dealer's Ready.Shop.Go service gives shoppers new tools to cut their time spent at car dealerships