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Automotive Audi's Holoride Technology Is Bringing VR Entertainment To Cars

While it might sound strange at first, Audi offshoot Holoride now allows passengers to experience VR that is influenced by a car's motions

Analysis How Brands Like Ford Are Reimagining Grocery Aisle Cruising With High-Tech Carts

By absorbing shopping elements like the help desk or the checkout lane, smart carts are transforming the grocery retail experience—without requiring reinvention of the entire store

Brand Activation & Immersion PSFK Research Paper Launch: Reinvigorating The In-Store Grocery Shopping Experience

How grocery retailers are revamping stores with increased customer service, better technology and experiential activations

Delivery & Logistics How Services From The Likes Of Ford Bring The Goods Right To The Consumer

In-step services grow the relationships between brands and consumers outside of the traditional store format, reaching shoppers wherever they go

Banks, Insurance & Financial Services PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Case Study Ford Experiments With Smart Lab Popups To Drive Dealership Sales

The auto brand is testing out small-format, expert-staffed store experiences that bring cars to high foot-traffic areas to meet enduring consumer demand for in-person vehicle discovery

Consumer Goods How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Hotels, Hospitality & Travel Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Grocery, Convenience & Supermarket Ford's Self-Braking Shopping Cart Applies Vehicle Tech To Grocery Store Experience

The self-braking grocery cart implements Ford's sensor tech designed for the fast lane that detects people and objects and automatically stops to preempt collisions

Advertising Ford Taps Spotify Audience To Reach Younger Car Buyers

The collaboration between the streaming service and the automaker is intended to benefit both parties, giving the former additional ad revenue while offering the latter access to millennial listeners

Features How Brands Like Ford Are Bringing The Car Dealership Experience Online

Strategies from legacy automakers like Ford and startups like Joydrive are bringing the car-shopping experience off the lot and online

Loyalty & Membership Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Design Future Ford Vehicles Could Be Designed In Virtual Reality

The automaker's use of Gravity Sketch VR design is poised to revolutionize the process, enabling designers to not only sketch in 3D but also place themselves inside of the vehicle, enabling more life-like and faster-to-market creation

Packaging & Product Engagement Ford And Volkswagen Team Up For Next Automotive Generation

The two brands forge an alliance as the automotive world continues to reinvent itself, planning to produce better cars, a mobility service and to explore next-gen tech like autonomous vehicles