France

Advertising Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Automotive Robot Valets Can Park Travelers' Cars At Lyon Airport

Stanley Robotics is reinventing parking at France's Lyon Saint Exupéry airport, offering customers a lower-cost option and using parking spaces more efficiently

Beauty Le Bon Marché Launches Next-Gen Store Tech Exhibit

The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots

Customer Experience Journey Nomadic Modular Hotel Enables On-Demand Immersive Stays

The Flying Nest is AccorHotels' latest concept that uses shipping containers to build accommodations where guests of outdoor or temporary events can stay in proximity to their destination, catering to travelers' rising demand for immersive and unique experiences

Delivery & Logistics Luxury Men's Subscription Box Delivers Members Curated French Products

OuiPlease high-end subscription box is expanding its offer by creating French-influenced curations for men, including items ranging from clothing and candles to chocolate and skincare

Store Experience & Design Shoppers Can Enjoy Hand Massages And Take Selfies At L'Occitane's 5th Ave Shop

The beauty brand's immersive store hopes to engage customers with social photo ops, personalized souvenirs and treats reflecting the company's Southern French roots

Post Purchase Service & Support Renault Created A Technician Training Hub To Enhance Customers' Experiences

Renault designed 12 classrooms and workshop areas to train 300 apprentices, aiming to provide shoppers with better customer service and build pride in its brand

Food & Beverage Carrefour Lets Shoppers Order Locally-Sourced Goods Online

The European retailer is bringing hyper-regional sourcing of goods to its online store, helping support local producers and responding to consumer demand for locally-sourced products

Shopper Marketing & Promotion McDonald's Lets Consumers Redeem MacCoins For A Free Big Mac

The international fast-food retailer created MacCoin giveaways in honor of the Big Mac's 50th, letting consumers exchange the currency for the iconic burger in participating countries

Store Experience & Design L'Oréal Drug Store Offers Consumers A One-Stop Beauty And Wellness Center

Aligned to urban consumers needs, the Paris concept store will boast an assortment of tech and wellness offerings, like charging ports for customers, laundry drop-off and exclusive wellness events, providing shoppers with optimal convenience and select experiences

Merchandising & Curation Facebook Cooking Publisher Forgoes Advertisements, Growing Commerce With Subscriptions & Products

Despite Facebook algorithm changes, ChefClub has managed to stay successful, engaging customers not with traditional advertisements but instead with offers like its up-and-coming app-driven video subscription service

Luxury Hermès Transforms Its New York Space Into A Vinyl Pop-Up Shop

The French luxury label is offering an immersive experience at its flagship men's store, letting visitors enjoy an art installation centered around music while they peruse the brand's iconic silks

Syndicated A Simple Idea Is Making People Rethink Food In Their Community

Two women who began turning disused space in a former mill town into free food plots have inspired a global movement of growers

Grocery, Convenience & Supermarket Amazon And Monoprix Partner To Grow Grocery Delivery In France

In a significant move for European retail, the partnership lets customers in Paris utilize Amazon's Prime Now service to have groceries delivered