Case Study Atelier Des Lumières Gallery Lights Up Paris By Inviting Visitors To Step Into Famous Artworks

Seminal pieces by Klimt and Van Gogh have been given digital updates for this Paris gallery, which projects art across gallery walls in immersive multisensory experiences

Health This French Pharmacy Is Launching Tech-Enabled Wellness Coaching

VD Pharm is a healthcare provider that will allow customers to monitor their health using in-store tech, then continue at home via personal alerts over two-week intervals

Advertising French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Brand Activation & Immersion Le Bon Marché In-Store Pop-Up Brings Summer Shores To City Shoppers

The legendary Paris department store has transformed its space into a vacation-inspired shop with beach-ready products and snacks

Consumer Goods Shoppers Can Pay With Their Face At Carrefour's Flash Concept Store

The French grocery retailer is testing facial recognition software that allows customers to pay with a facial scan—no register or bar codes required

Food & Beverage Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Automotive Robot Valets Can Park Travelers' Cars At Lyon Airport

Stanley Robotics is reinventing parking at France's Lyon Saint Exupéry airport, offering customers a lower-cost option and using parking spaces more efficiently

Beauty Le Bon Marché Launches Next-Gen Store Tech Exhibit

The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots

Customer Experience Journey Nomadic Modular Hotel Enables On-Demand Immersive Stays

The Flying Nest is AccorHotels' latest concept that uses shipping containers to build accommodations where guests of outdoor or temporary events can stay in proximity to their destination, catering to travelers' rising demand for immersive and unique experiences

Delivery & Logistics Luxury Men's Subscription Box Delivers Members Curated French Products

OuiPlease high-end subscription box is expanding its offer by creating French-influenced curations for men, including items ranging from clothing and candles to chocolate and skincare

Store Experience & Design Shoppers Can Enjoy Hand Massages And Take Selfies At L'Occitane's 5th Ave Shop

The beauty brand's immersive store hopes to engage customers with social photo ops, personalized souvenirs and treats reflecting the company's Southern French roots

Post Purchase Service & Support Renault Created A Technician Training Hub To Enhance Customers' Experiences

Renault designed 12 classrooms and workshop areas to train 300 apprentices, aiming to provide shoppers with better customer service and build pride in its brand

Merchandising & Curation Carrefour Lets Shoppers Order Locally-Sourced Goods Online

The European retailer is bringing hyper-regional sourcing of goods to its online store, helping support local producers and responding to consumer demand for locally-sourced products

Shopper Marketing & Promotion McDonald's Lets Consumers Redeem MacCoins For A Free Big Mac

The international fast-food retailer created MacCoin giveaways in honor of the Big Mac's 50th, letting consumers exchange the currency for the iconic burger in participating countries