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January 16, 2019 | New York City
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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Sandra Richter is a co-founder and CEO of Soofa, a Boston-based startup that equips urban centers with smart furniture. Soofa benches can charge phones and are now located in 100 cities.  

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Rich D'Amico is the Leadership and Competence Development Manager for IKEA US. Prior to that, he was the Deputy Marketing Director for IKEA for 25 years.

Related Video

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Sara Schiller, co-founder of MEET, spoke at PSFK about the inception of her company and how to foster creativity among the corporate mindset

June 3, 2015
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Buying IKEA furniture is often a time-saving alternative to shopping around, but is now moving to save consumers space, too. The home-goods retailer’s new Rumtid collection is inspired by space exploration, drawing from the compact nature of people’s dwellings while on expeditions. Backed by IKEA’s own research in association with NASA, the collection aims to […]

December 3, 2014
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