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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
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Sandra Richter is a co-founder and CEO of Soofa, a Boston-based startup that equips urban centers with smart furniture. Soofa benches can charge phones and are now located in 100 cities.  


Rich D'Amico is the Leadership and Competence Development Manager for IKEA US. Prior to that, he was the Deputy Marketing Director for IKEA for 25 years.

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