Furniture

Design Interview: How Home Goods Brand Modsy Is Elevating Online Furniture Retail With Consumer Data

VP of style at Modsy discusses how the company's launch of its data-informed Minna Home collection aligns with the future of retail, merging data with design to enable tailored products and experiences

Children Target Launches Insight-Informed, Sensory-Friendly Home Collection For Kids

In an effort to provide home goods that cater to kids' needs, Target collected insights from parents to design furniture, cushions, blankets and more that are sensory-inclusive

Health IKEA Gives Customers Product Hacks To Simplify Use

IKEA Israel created thirteen simple additions to its furniture, like zippers and grippers, as well as accompanying video content to help customers with disabilities better use its products

Home Furniture Brand CB2 Launches Store-Only Curated Vintage Collection

The collection of one-of-a-kind, authentic mid-century European furniture and decor is designed to enable exclusivity for Crate & Barrel's millennial-focused brand and drive foot traffic

Brand Activation & Immersion DTC Furniture Brand Burrow On Engaging Customers Through Cultural Relevance And Experience

The digital-first home goods startup's creative director explains how the brand made the leap from online to brick and mortar with an experiential New York store, as well as why evolving to remain culturally relevant is key to brand success

Post Purchase Service & Support Furniture Startup Pays Owners To Show Wares To Potential Customers

In a creative application of the sharing economy, Outer is solving for the challenge of furniture viewing before purchase by turning private residence into showrooms, letting potential customers see items in owners' homes

Delivery & Logistics Walmart Targets West Elm's Audience With Affordable Furniture Line

The retailer is introducing MoDRN, a 650-piece line that will offer millennials a modern aesthetic at discounted prices

Loyalty & Membership IKEA Rental Program Heightens Sustainability And Convenience

The company is pursuing its eco-friendly and affordability goals with a trial rental service in Switzerland, letting customers return used furniture to be refurbished and leased

Merchandising & Curation Furniture Rental Startup Appeals To Millennials With Quality Wares And Value-Added Service

Wallet- and eco-friendly subscription-based company Fernish promises mobile young consumers a better furniture experience, offering free delivery and assembly as well as the ability to swap out items

Retail By 2025, IKEA Promises To Deliver All Shoppers' Goods Via EVs

Shanghai is the first stop on the retailer's global mission to convert entirely to electric-vehicle delivery, part of its broader goal to significantly reduce its environmental impact

Delivery & Logistics Online Furniture Brand Launches Own Last-Mile Delivery Service

Furniture company Article is looking to compete with other digital-first startups offering home delivery for online orders by sending a team of its own experts rather than a third-party service

Shopper Education & Assistance Interview: Casaza's President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV's Property Brothers)

This platform challenges competitors such as Pinterest and Wayfair by connecting customers with the opportunity to purchase products from design adds and offering concepts developed by industry experts

Beauty How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Home Wayfair's Loyalty Program Provides Members Next-Day Furniture Delivery

Aiming to drive engagement with its primarily online presence, the home wares retailer is launching its own loyalty program with perks like no-minimum free shipping and affiliate benefits