game

Analysis The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Beauty How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Gaming & Play How Game Developers Are Building Out Player Support

Gaming brands are introducing AI, cryptocurrency and online communities to support and engage players

Advertising Watch NBA Games Stream Live On Twitch With Interactive Fan Commentary

Up to six NBA G League games will be shown each week, with streamers giving their own commentary

Advertising Toy Robot Brand Markets To Reddit With Mini Escape Rooms

Toy tech brand Anki teams up with W+K Lodge to create a campaign with seven escape rooms to get the attention of the Reddit community

Entertainment A Gamer's Paradise Could Be Found Aboard Germany's Trains Of The Future

The digital train cars feature TVs, game consoles, a gym and play area for children

Design Get Design Inspiration Through This Mad Libs-Like Game

Designers are given a task to think creatively with this randomizer game from MIT Media Lab

Hotels, Hospitality & Travel W Hotels Has Made Their Own Retro Frogger-Style Game

Belle the Bear lets gamers and guests explore the tech-centric city of Bellevue, and promotes a new opening

Fitness & Sport Sony’s ‘Boss Button’ Lets People Watch March Madness At Work

The ad campaign running during the basketball tournament was added to the NCAA website to pop up a spreadsheet for viewers who need to hide their screen

Food & Beverage How Social Sharing Can Make Eating Healthier Easier

KaleKam lets people take a photo, share, earn health points and challenge friends in a mobile game that promotes healthy eating

Technology This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Gaming & Play Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Health Take A Virtual Reality Tour Inside The Human Body

The gaming experience is designed to make health education more interactive and fun

Tower Over Cities In Virtual Reality Like A Giant

City VR lets you explore San Francisco, New York City, and Chicago