Entertainment Nike SNKRS X NBA 2K20's app inspires consumers to play for limited-edition kicks

Sportswear brand Nike's exclusive sneakers app SNKRS and game NBA 2K20 teamed up to release Gamer Exclusive, a line of ten limited-edition sneakers that can only be unlocked through playing NBA 2K20's new MyPLAYER Nation mode. The mode, co-created by two parties, allows players to select their favorite team and play with other fans throughout the 2019-20 NBA season, where the game mirrors the real NBA schedule. To purchase the sneakers, players must link their NBA 2K20 account with their Nike SNKRS mobile app, which allows them to earn the opportunity to buy the sneakers upon reaching specified milestones. Instead of releasing the entire line, Nike is releasing each style of sneakers one by one throughout the season, reinventing the product "drop" model and incentivizing customers to stay tuned. 

Analysis The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Beauty How Retailers Like Selfridges Connect With Consumers By Putting Experience First

From skateboard ramps and selfie rooms to in-store gaming spaces, here's how leading names like Lush and Samsung are driving engagement through dynamic and memorable shopping experiences

Gaming & Play How Game Developers Are Building Out Player Support

Gaming brands are introducing AI, cryptocurrency and online communities to support and engage players

Advertising Watch NBA Games Stream Live On Twitch With Interactive Fan Commentary

Up to six NBA G League games will be shown each week, with streamers giving their own commentary

Advertising Toy Robot Brand Markets To Reddit With Mini Escape Rooms

Toy tech brand Anki teams up with W+K Lodge to create a campaign with seven escape rooms to get the attention of the Reddit community

Grocery, Convenience & Supermarket A Gamer's Paradise Could Be Found Aboard Germany's Trains Of The Future

The digital train cars feature TVs, game consoles, a gym and play area for children

Design Get Design Inspiration Through This Mad Libs-Like Game

Designers are given a task to think creatively with this randomizer game from MIT Media Lab

Hotels, Hospitality & Travel W Hotels Has Made Their Own Retro Frogger-Style Game

Belle the Bear lets gamers and guests explore the tech-centric city of Bellevue, and promotes a new opening

Fitness & Sport Sony’s ‘Boss Button’ Lets People Watch March Madness At Work

The ad campaign running during the basketball tournament was added to the NCAA website to pop up a spreadsheet for viewers who need to hide their screen

Food & Beverage How Social Sharing Can Make Eating Healthier Easier

KaleKam lets people take a photo, share, earn health points and challenge friends in a mobile game that promotes healthy eating

Technology This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Gaming & Play Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Health Take A Virtual Reality Tour Inside The Human Body

The gaming experience is designed to make health education more interactive and fun