germany

Delivery & Logistics Shoppers Click & Collect Orders From Fashion E-Retailer's Physical Stores

Germany's Zalando is partnering with its featured brands to let shoppers retrieve merchandise from its outlet locations, tapping into its brick-and-mortar stock to supplement online sales

Food & Beverage European Grocer Lets Families Co-Create Digital Shopping Lists

German grocery chain Edeka created a shopping companion app that will help households collaborate on lists and deliver groceries to their door

Automotive All-In-One Transit Platform Streamlines Berlin Mobility

Jelbi is Berlin's mobile platform designed to help visitors and Berliners alike navigate the city, including all mobility options from bikesharing to ridehailing and public transit in one place

Fashion & Apparel Bonprix Lets Shoppers Navigate Its Store From Their Mobile Devices

Shoppers can use a shopping app in-store to select items in their size, adjust the lighting in the fitting room and make their purchase via Paypal

Brand Activation & Immersion Grocer Expands U.S. Presence By Building On Local Family-Owned Chain

Germany-based grocer Lidl is increasing its U.S. presence by acquiring local grocery spaces and buidling off of their established community roots, integrating them into its streamlined, no-frills design that enables its low prices

Hotels, Hospitality & Travel KLM Airlines Is Building Brand Awareness With An ATM, Radio Station And Restaurant

The Dutch airline is marshaling a series of activations in response to consumer insights indicating a lack of awareness in its target market, hoping to drive engagement with interactive and informative community experiences

Banks, Insurance & Financial Services Car Insurance Startup Lets Drivers Pay For Their Policy By The Mile

Car insurer Emil charges customers for insurance based on how much they drive and tracks it in real time, offering a tailored and flexible system reflective of drivers' car usage

Merchandising & Curation Byte Foods Demonstrates How To Incorporate Fresh Vending Into Office Spaces

Striving to serve employees' increasing interest in healthy eating, companies are providing nutritious yet convenient food options by incorporating technology like fresh vending into the office

Post Purchase Service & Support Alipay Offers Customers An In-App Guide To Oktoberfest In Chinese

To help Chinese customers navigate Munich's Oktoberfest celebration, Alipay launched an in-app guide alongside its payment service, recommending attractions while reducing wait-times to pay

Shopper Marketing & Promotion Lufthansa Lets Business Travelers Dine Like An Astronaut

The German airline lets its business class passengers get a taste of outer space this summer with its limited-edition meal offerings that its catering arm created for a space mission, piquing consumer interest with a way to make plane food more interesting

Packaging & Product Engagement Beck's Upgrades Its Beer Can In An Effort To Appeal To Luxury-Oriented Consumers

The German brewery designed a new beer can that mimics the shape of a champagne flute in a move to differentiate itself from competitors as well as appeal to more sophisticated events

Design Machine Learning Lets Adidas Customers Contribute To Product Design

Through the analysis of millions of consumer-created prototypes, the company can better anticipate future demand by allowing customers an active role in product design, as opposed to simply collecting data on shoppers' behavior

Retail German Startup Delivers Curated Outfits Directly To Men's Doors

Using a combination of personal stylists and artificial intelligence, Outfittery aims to address the pain points of shopping for menswear through personalization and convenience

Advertising Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets

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