germany

Fashion & Apparel Bonprix Lets Shoppers Navigate Its Store From Their Mobile Devices

Shoppers can use a shopping app in-store to select items in their size, adjust the lighting in the fitting room and make their purchase via Paypal

Brand Activation & Immersion Grocer Expands U.S. Presence By Building On Local Family-Owned Chain

Germany-based grocer Lidl is increasing its U.S. presence by acquiring local grocery spaces and buidling off of their established community roots, integrating them into its streamlined, no-frills design that enables its low prices

Automotive Car Insurance Startup Lets Drivers Pay For Their Policy By The Mile

Car insurer Emil charges customers for insurance based on how much they drive and tracks it in real time, offering a tailored and flexible system reflective of drivers' car usage

Banks, Insurance & Financial Services Alipay Offers Customers An In-App Guide To Oktoberfest In Chinese

To help Chinese customers navigate Munich's Oktoberfest celebration, Alipay launched an in-app guide alongside its payment service, recommending attractions while reducing wait-times to pay

Shopper Marketing & Promotions Lufthansa Lets Business Travelers Dine Like An Astronaut

The German airline lets its business class passengers get a taste of outer space this summer with its limited-edition meal offerings that its catering arm created for a space mission, piquing consumer interest with a way to make plane food more interesting

Packaging & Product Engagement Beck's Upgrades Its Beer Can In An Effort To Appeal To Luxury-Oriented Consumers

The German brewery designed a new beer can that mimics the shape of a champagne flute in a move to differentiate itself from competitors as well as appeal to more sophisticated events

Delivery & Logistics German Startup Delivers Curated Outfits Directly To Men's Doors

Using a combination of personal stylists and artificial intelligence, Outfittery aims to address the pain points of shopping for menswear through personalization and convenience

Advertising Campaign Gives Newborn Girls Funds To Start Their Own Businesses

To celebrate International Women's Day, Metro AG gave baby girls born in Dusseldorf, Germany a $2,500 deposit to encourage entrepreneurship later in life

Design A New Building In Germany Will Be Integrated With QR Codes

Visitors to MVRDV's Milestone building will be able to scan elements of the architecture to learn about the city's history

Entertainment Spotify Helps You Adopt A Dog Who Likes The Same Music As You

The music streaming service has teamed up with a German animal shelter to help match like-minded dogs and owners

Grocery, Convenience & Supermarket A Gamer's Paradise Could Be Found Aboard Germany's Trains Of The Future

The digital train cars feature TVs, game consoles, a gym and play area for children

Food & Beverage Axe Mixed Leather And Cookies To Promote Unusual Mashups

The combo is first of many in a line of 'Collision' products

Retail Going Green To Revive A Post-Industrial Economy

A German city is turning to a green revival to shake off the coal dust of its industrial past

Hotels, Hospitality & Travel Every Major Car Debut At The 2017 Frankfurt Auto Show Was Electrified

More than half a dozen concepts explore the future of all-electric personal transportation