Glossier

Beauty Glossier Fans Can Now Wear More Than Just The Brand's Makeup

With a new line of branded merchandise called GlossiWEAR, the beloved DTC beauty brand expands into apparel, including sweatshirts, tees and pool slides

Analysis Beauty Innovators Like YSL Are Engaging Consumers With Unique Physical Activations

Skincare and cosmetic retailers are transporting customers out of the traditional store layout and upgrading to limited 50s diner-inspired stores, library-themed salons, desert popups and more

Brand Activation & Immersion Brands Like Glossier Are Leading The Beauty Space With Elevated Customer Service

Mainstay and Insta-famous beauty brands alike are embracing new forms of customer service to meet the elevated expectations of today's consumers, from providing educational classes to empowering sales teams to deliver expert advice

Delivery & Logistics PSFK Research Paper Launch: Reinventing Beauty Services Through Experiences & Engagement

Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

Retail Glossier Staffs Its Seattle Popup With "Offline Editors" To Bond With Customers

The digital-native makeup brand known for minimalistic looks launched a Washington popup that looks to salespeople as rapport-building ambassadors to enable more personal experiences

Fashion & Apparel Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Interview Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Design How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Consumer Goods PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Features Why New York Beauty Retailers Are Enabling Connected Store Experiences

As detailed in PSFK's New York Retail Innovation Guide, top beauty brands like Covergirl and Glossier are catering to the needs of today's consumers with engaging and digitally-integrated store experiences that enable IRL product discovery, personalized education and seamless purchasing

Merchandising & Curation New York Shoppers Can Try Out Glossier's Products At Its Flagship Store

The beauty e-tailer is venturing into the offline world with a flagship store offering visitors the full line of Glossier products as well as experiential testing rooms

Health Men's Health E-Startup To Offer Female Line, 'Hers'

HIms' new women's beauty and wellness product line will capitalize on the popularity of telemedicine to help aid common and sensitive health concerns specific to female consumers

Banks, Insurance & Financial Services Payment Company Bridges The Gap Between Online And In-Store Payments

Stripe's newest offering, Terminal, lets web-based retailers create a more holistic transaction experience across multiple platforms, helping optimize their omnichannel retail strategy

Loyalty & Membership Glossier Taps Social Commerce By Creating Its Own Network

The online beauty retailer hopes to drive sales by connecting customers who can discuss and review the cosmetics, leveraging the lucrative power of social commerce