Glossier

Beauty Glossier Staffs Its Seattle Popup With "Offline Editors" To Bond With Customers

The digital-native makeup brand known for minimalistic looks launched a Washington popup that looks to salespeople as rapport-building ambassadors to enable more personal experiences

Brand Activation & Immersion Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Analysis Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Design How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Consumer Goods PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Features Why New York Beauty Retailers Are Enabling Connected Store Experiences

As detailed in PSFK's New York Retail Innovation Guide, top beauty brands like Covergirl and Glossier are catering to the needs of today's consumers with engaging and digitally-integrated store experiences that enable IRL product discovery, personalized education and seamless purchasing

Merchandising & Curation New York Shoppers Can Try Out Glossier's Products At Its Flagship Store

The beauty e-tailer is venturing into the offline world with a flagship store offering visitors the full line of Glossier products as well as experiential testing rooms

Delivery & Logistics Men's Health E-Startup To Offer Female Line, 'Hers'

HIms' new women's beauty and wellness product line will capitalize on the popularity of telemedicine to help aid common and sensitive health concerns specific to female consumers

Banks, Insurance & Financial Services Payment Company Bridges The Gap Between Online And In-Store Payments

Stripe's newest offering, Terminal, lets web-based retailers create a more holistic transaction experience across multiple platforms, helping optimize their omnichannel retail strategy

Loyalty & Membership Glossier Taps Social Commerce By Creating Its Own Network

The online beauty retailer hopes to drive sales by connecting customers who can discuss and review the cosmetics, leveraging the lucrative power of social commerce

Home Glossier's Empty Beauty Bottles Become A Furniture Collection

The beauty brand contributed to a collection of upcycled furniture at NYCxDesign 2018, where the pieces constructed from used plastic bottles married sustainability and style while representing an exercise in design for circularity

Op-Ed Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

Cafe & Restaurant Glossier Took Over A San Francisco Cafe To Bring Makeup To The Table

The beauty brand launched a pop-up shop at Rhea's Cafe where customers can try out Glossier products while they eat and socialize