golf

Entertainment U.S. Open Attendees Can Enjoy Course-Wide Wi-Fi And Digital Content

Tech company Cisco is enhancing this year's golf event by adding a digital layer to the links, including course-wide wifi and access to scoring and exclusive experiences for attendees as they wander the grounds

Fitness & Sport Golf Clubfitting Studio Offers Customers Hybrid Putting Green Lounge

KBS Golf Shafts is offering shoppers an experiential playground to trial clubs, featuring a putting green, high-end simulators, a lounge area with coffee and beer, and more

Fashion & Apparel NBCU Debuts 'Shop With Golf' Online Marketplace For Sports Fans

The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

Automotive BMW Uses Event Sponsorship To Introduce Unique Brand Experiences To Customers

BMW Courtesy Car Service functions as a stealthy customer test drive

Advertising Google Created An AI-Powered Mini Golf Course To Promote Its Home Speakers

Google's mini golf pop-up lets players interact with its voice assistant, enhancing the put-put experience while demonstrating the tech giant's connected-home prowess

Entertainment PGA Tour's Augmented Reality App Lets Golf Fans Follow The Course

The AR app gives users a chance to map out holes from professional golf tours directly on a surface directly in front of them

Design Smart Watch Helps Golfers Improve Their Game With Data

The Garmin Approach X10 watch comes with GPS and data from thousands of golf courses

Technology Nike's AR Headset Gives Golfers Tips To Improve Their Game

The designs for the new gear will let golfers track ball stats and feedback to improve their game

Hotels, Hospitality & Travel Marriott Unveils Master Class: Intimate Learning Experiences With Professionals

Members get a chance to directly learn from NBA stars and famous chefs

Advertising IBM's Watson Gets Involved In Sports Commentary

The artificial intelligence scanned thousands of hours of golf footage to find the highlights for sports analysts and fans

Fitness & Sport The Scientifically-Grown Grass Making Its Debut In Rio

After 112 years, the sport of golf returns to the Olympics on state-of-the-art turf sprouted over a four-year period

Fashion & Apparel Under Armour's Golf Shoe Can Track Your Fitness As You Play

Created using one of the brand's running sneakers as its base, the new offering can monitor distance traveled and calories burned on the course

Fitness & Sport How Hololens Is Helping Golf Fans Get More Out Of Watching The Sport

Augmented reality isn't just used for Pokemon Go—now, sports enthusiasts can enhance their game through Microsoft's AR technology too

Design Mini-Golf Course Rejuvenates Abandoned Parking Lot [Pics]

NL Architects and Platform Openbare Ruimte teamed up to transform a vacant space into a fun and functional play area.