Automotive BMW Uses Event Sponsorship To Introduce Unique Brand Experiences To Customers

BMW Courtesy Car Service functions as a stealthy customer test drive

Entertainment PGA Tour's Augmented Reality App Lets Golf Fans Follow The Course

The AR app gives users a chance to map out holes from professional golf tours directly on a surface directly in front of them

Design Smart Watch Helps Golfers Improve Their Game With Data

The Garmin Approach X10 watch comes with GPS and data from thousands of golf courses

Fitness & Sport Nike's AR Headset Gives Golfers Tips To Improve Their Game

The designs for the new gear will let golfers track ball stats and feedback to improve their game

Advertising IBM's Watson Gets Involved In Sports Commentary

The artificial intelligence scanned thousands of hours of golf footage to find the highlights for sports analysts and fans

Fitness & Sport The Scientifically-Grown Grass Making Its Debut In Rio

After 112 years, the sport of golf returns to the Olympics on state-of-the-art turf sprouted over a four-year period

Fashion & Apparel Under Armour's Golf Shoe Can Track Your Fitness As You Play

Created using one of the brand's running sneakers as its base, the new offering can monitor distance traveled and calories burned on the course

Fitness & Sport How Hololens Is Helping Golf Fans Get More Out Of Watching The Sport

Augmented reality isn't just used for Pokemon Go—now, sports enthusiasts can enhance their game through Microsoft's AR technology too

Design Mini-Golf Course Rejuvenates Abandoned Parking Lot [Pics]

NL Architects and Platform Openbare Ruimte teamed up to transform a vacant space into a fun and functional play area.

Work A Mini Golf Course Inspired By Typography [Pics]

Letter-shaped holes create offer and aesthetic form of entertainment.

Design Mercedes-Benz Develops Futuristic Golf Cart [Pics]

The all-electric Vision Golf Cart is a solar-charged concept vehicle that keeps golfers connected to other players, the clubhouse, and their devices.

Technology fuseproject Wearable Tech Helps Golfers Track Stats

'Game Golf' by Fuseproject features a wearable device and tags for each club that gather data to help golfers improve.

Technology Device Turns Smartphones Into Wind Meters

Shaka plugs into the iPhone's headphone jack and lets users see the wind speed and wind direction to help users excel at sports like surfing and golf.

Advertising Nike's Golf App Tracks Stats & Compares Swings To Pro Athletes

The NG360 brings interactive personal coaching for golfers into the digital era.