Tech company Cisco is enhancing this year's golf event by adding a digital layer to the links, including course-wide wifi and access to scoring and exclusive experiences for attendees as they wander the grounds
KBS Golf Shafts is offering shoppers an experiential playground to trial clubs, featuring a putting green, high-end simulators, a lounge area with coffee and beer, and more
The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,
BMW Courtesy Car Service functions as a stealthy customer test drive
The AR app gives users a chance to map out holes from professional golf tours directly on a surface directly in front of them
The Garmin Approach X10 watch comes with GPS and data from thousands of golf courses
The designs for the new gear will let golfers track ball stats and feedback to improve their game
After 112 years, the sport of golf returns to the Olympics on state-of-the-art turf sprouted over a four-year period
Created using one of the brand's running sneakers as its base, the new offering can monitor distance traveled and calories burned on the course
Augmented reality isn't just used for Pokemon Go—now, sports enthusiasts can enhance their game through Microsoft's AR technology too
NL Architects and Platform Openbare Ruimte teamed up to transform a vacant space into a fun and functional play area.
The all-electric Vision Golf Cart is a solar-charged concept vehicle that keeps golfers connected to other players, the clubhouse, and their devices.