Pablo Slough is head of GTM Enablement with Google Marketing Solutions. Slough joined Google in Mexico in November 2009, where he started as Head of Industry focusing on Tourism, Finance, CPG and Health verticals. Slough holds an MBA from IESE, University of Navarra (Barcelona, Spain), and a BA in Economics from McGill University (Montreal, Canada). In his spare time, Pablo enjoys traveling, cooking and snowboarding.
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Pablo Slough of Google explains why user experience, relevant ads, and insightful measurement can all improve a retailer's mobile presence