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Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Case Study GM And Google Bring Next-Gen Infotainment Systems To Experience-Driven Vehicles

The automaker and the internet giant are working together to make an impact on the way people interact with their vehicles

Analysis How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Advertising French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Delivery & Logistics How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Brand Activation & Immersion PSFK Research Paper Launch: Improving Sustainability And Transparency In Apparel

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Features Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Beauty Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Fashion & Apparel Stella McCartney X Google's Supply Chain Analysis Tool Helps Retailers Enable Sustainability

The tech giant and fashion brand are uniting to create a machine-learning tool that will help companies better understand the impact of their raw materials

Merchandising & Curation Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Post Purchase Service & Support Google CallJoy Helps Small Businesses Provide Call Services

In efforts to help smaller retailers enhance their customer support, CallJoy's suite of features and tools offers call services like directing clients to assistance and filtering spam

Gaming & Play How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Loyalty & Membership Alternative Digital Advertising Platform Rewards Consumers For Data Sharing

Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share