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Retail Enjoy Is A Delivery Startup Transforming The Tech Ecommerce Experience

With same-day delivery on products like iPhones and Sonos speakers, Enjoy is challenging the world to rethink the way delivery should work

Brand Activation & Immersion Alexa Will Now Help Job Seekers Apply To McDonald's

Amazon and Google voice assistants can now connect their users with jobs at McDonald's, thanks to a new tech rollout by the restaurant chain

Analysis These Brands Are Building Community Through Cultural Connections

From social apps to creativity-fueled meetups, new digital initiatives from brands Google and her-people are implementing technology to improve community connections

Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Case Study GM And Google Bring Next-Gen Infotainment Systems To Experience-Driven Vehicles

The automaker and the internet giant are working together to make an impact on the way people interact with their vehicles

Fashion & Apparel How Gucci, Deloitte And Google Are Taking Early Action On Workplace Inclusivity

From Gucci to Google, companies are leveling the playing field by nurturing young talent from minority communities, providing them with educational opportunities and resources

Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Advertising French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Delivery & Logistics How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Innovation PSFK Research Paper Launch: Improving Sustainability And Transparency In Apparel

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Features Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Beauty Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Merchandising & Curation Stella McCartney X Google's Supply Chain Analysis Tool Helps Retailers Enable Sustainability

The tech giant and fashion brand are uniting to create a machine-learning tool that will help companies better understand the impact of their raw materials

Shopper Education & Assistance Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products