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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Major media brands are producing augmented reality content that adds an interactive layer to their storytelling
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Pablo Slough is head of GTM Enablement with Google Marketing Solutions. Slough joined Google in Mexico in November 2009, where he started as Head of Industry focusing on Tourism, Finance, CPG and Health verticals. Slough holds an MBA from IESE, University of Navarra (Barcelona, Spain), and a BA in Economics from McGill University (Montreal, Canada). In his spare time, Pablo enjoys traveling, cooking and snowboarding.

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Passionate about business, learning, and leading. Specifically focused on digital media, marketing, retail and where it all coincides. Self admitted drinker of Google Kool-Aid. Contact is: Priyanka Asera <pasera@eft.com>

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