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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Pablo Slough is head of GTM Enablement with Google Marketing Solutions. Slough joined Google in Mexico in November 2009, where he started as Head of Industry focusing on Tourism, Finance, CPG and Health verticals. Slough holds an MBA from IESE, University of Navarra (Barcelona, Spain), and a BA in Economics from McGill University (Montreal, Canada). In his spare time, Pablo enjoys traveling, cooking and snowboarding.

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Passionate about business, learning, and leading. Specifically focused on digital media, marketing, retail and where it all coincides. Self admitted drinker of Google Kool-Aid. Contact is: Priyanka Asera <pasera@eft.com>

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Pablo Slough of Google explains why user experience, relevant ads, and insightful measurement can all improve a retailer's mobile presence

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