Google

Analysis Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Beauty Beauty Brands Like Birchbox Leverage DIY Trends To Serve As Lifestyle Partners

To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

Fashion & Apparel Stella McCartney X Google's Supply Chain Analysis Tool Helps Retailers Enable Sustainability

The tech giant and fashion brand are uniting to create a machine-learning tool that will help companies better understand the impact of their raw materials

Merchandising & Curation Google Drives YouTube Viewers To Express Marketplace With In-Content Ads

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

Post Purchase Service & Support Google CallJoy Helps Small Businesses Provide Call Services

In efforts to help smaller retailers enhance their customer support, CallJoy's suite of features and tools offers call services like directing clients to assistance and filtering spam

Features How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Advertising Alternative Digital Advertising Platform Rewards Consumers For Data Sharing

Britepool is a universal identity and rewards service that aims to disrupt who controls online data usage by giving advertisers an alternative platform and consumers choice of when to share

Home Zillow Elevates The Online Real Estate Search With Virtual Reality

Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic

Delivery & Logistics How Brands Like Sephora Are Doubling Their Creative Output With Brand Partnerships

From PSFK's Accelerating Innovation In Retail report, here's how today's leading retailers are fostering a culture of creative growth through collaborative developments

Grocery, Convenience & Supermarket Op-Ed: Why History Holds The Secret To The Future Of Retail

The associate strategy director at Critical Mass on the experience design strategies that help retailers like Amazon turn novelty into the norm

Brand Activation & Immersion Google Tests Influence Of Design On Wellbeing With Milan Installation

Google is collecting data on the effect that interiors can have on people's wellbeing, launching a multi-room exhibit during Milan Design Week to test out its venture into neuroaesthetics

Consumer Goods Walmart Taps Google Voice Tech To Let Customers Order Groceries On Command

Walmart Voice Order works across Google Assistant-powered platforms, including smart speakers and displays, and is set to take on Amazon's grocery services

Entertainment Google Launches Stadia, "Game Platform For Everyone"

Google is aiming to disrupt the world of gaming with its own platform that allows anyone to engage in high-end video games without pricey consoles, letting them play from their own devices

Retail Google Express Customers Can Shop JD.com Store

Called Joybuy, the online store will offer lower-cost goods from Chinese retailers to customers all over the world

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