Grocery

Analysis How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Case Study E-Grocery Startup Weelo Connects Shoppers To Closest Local Vendor For Optimal Delivery

The Egyptian last-mile delivery service is filling a service gap in online delivery, helping link online shoppers directly to the closest grocers for their needs

Brand Activation & Immersion Mylk Guys Is An Online Vegan Grocery Haven For Shoppers And Startups Alike

This vegan-certified online grocery store is a new platform that allows food startups to get their products noticed by hungry consumers

Automotive How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Food & Beverage Porsche Activates At Food & Wine Festivals For Customers & Prestige

The luxury automaker is aiming to reach younger demographics while still preserving an air of exclusivity, offering event ticket holders the chance for immersive driving and gastronomical experiences

Advertising Bud Light Promises Free Beer To Aliens That Escape Area 51

No, there probably aren't any aliens in Area 51. Yes, Bud Light's most recent social media marketing stunt plays off that viral Facebook event

Delivery & Logistics This Waste-Free DTC Startup Delivers Bottles Of Non-Dairy Milk

As the popularity of dairy alternatives continues to rise, New Milk is dedicated to cutting down on packaging and using sustainable delivery to reach customers in the U.K.

Grocery, Convenience & Supermarket Startup's Bike-Lane Robots Could Help More Retailers Enable Last-Mile Delivery

Refraction AI hopes to help retailers like grocers enable better last-mile delivery service with its pint-size autonomous vehicles, which are small enough to fit on the side of the road, but fast enough to join traffic

Cafe & Restaurant Lululemon's Experiential Chicago Store Is A One-Stop Wellness Oasis

Jumping on the trends of wellness and immersive retail, the athletic brand opened a massive store in the Windy City with an in-house cafe and a dedicated workout floor for yoga and mediation

Design Kraken Rum Invites Guests To Dine Inside A Caribbean Storm

The alcohol maker is bringing its brand history to life with a London restaurant that features pouring rain and simulated thunder

Health Plant-Based Powder Startup Kencko Aims To Democratize Healthy Living

In response to consumer demand for sustainable, vegan and cruelty-free options, the DTC brand offers fruits-and-veggies-based packets that make meeting daily nutrition quotas accessible and convenient

Hotels, Hospitality & Travel The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Interview The Turnkey Tech That Lets Customers Purchase Top Liquor Brands Online, Directly

PSFK speaks to the founder of the first company to integrate directly with liquor brand's sites, making it possible for consumers to buy online from the likes of Moët Hennessy, Clos19, Dom Perignon and more, while generating key data for targeted innovation

Consumer Goods DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design