Harry's

Analysis Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Beauty P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Features NYRIW Preview: Men's Grooming Brand Harry's On Maintaining A Consumer-Centric Approach

Ahead of partaking in the panel Why Consumer-Centric Brands Win on January 15, Harry's VP of marketing, Lorna Peters, explains the digital-first brand's journey from DTC to selling with mass retailers all whilst maintaining its commitment to consumer needs and values

Brand Activation & Immersion Top DTC Brands Ranked On PSFK Retail Innovation Tracker

This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed

Advertising How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

Retail Have You Cultivated A Customer Ecosystem That Creates Value?

Adding value beyond the checkout line to create authentic, trusting relationships with consumers is imperative for acquiring and sustaining customers in today's market