hasbro

Advertising Werther's Celebrated National Caramel Day With A Real-Life Candy Land

The brand partnered with Hasbro to create an interactive pop-up based on the famous board game in honor of a confectionary holiday

Children Hasbro's AR Helmet Lets Players Become Iron Man

Hasbro's latest AR toy turns players into Iron Man, blasting targets with their hands in their own backyards

Gaming & Play Strangers Can Talk To Your Child Through 'Connected' Toys

An investigation found security flaws in ‘intelligent’ toys such as CloudPets and Hasbro’s Furby Connect

Entertainment Hasbro Has Created A Subscription Service For Board Games

The toy brand launched a new board game subscription service that gives people access to three different board games every three months

Advertising Hasbro Has Created A New Children's Lifestyle Brand For Digital Platforms

Hanazuki debuts with the company's first animated series on YouTube

Entertainment Monopoly Could Replace Its Iconic Pieces With Hashtags And Emojis

The board game is holding an online vote to update its figurines with more relevant cultural references

Children Play-Doh Brings Kids' Creations To Life In A Virtual World

Children can now enhance playtime by sculpting characters and creating unique worlds for them

Food & Beverage Wonky Mr. Potato Head Is The Perfect Spokesperson Against Food Waste

An imperfect figure becomes a familiar and powerful statesman against the wasting of food

Innovation Debit System Replaces Wads of Fake Cash in Monopoly

This popular game is about to get a major, cheat-proof revamp

Retail Put Lightsaber Debates to Rest with Build-Your-Own Hasbro Toy

Star Wars Bladebuilders let kids customize their own Jedi or Sith weapon with plug-in components

Gaming & Play 9 Stories You Need To Know Today

Hasbro set to 3D-print toys, Apple patents new headphones, China promises to clean its polluted rivers, and more.

Retail Monopoly Set Swaps Out Real Estate For Modern Brands

The purchasing power of your Monopoly buck now extends to global companies.

Design Hasbro Makes Gender-Neutral Easy Bake Oven

13-year-old McKenna Pope got over 45,000 signatures on her petition for a product that both girls and boys could enjoy.

Work Male 'My Little Pony' Devotees Make Fan-Funded National TV Ad [Video]

'Bronies,' the unlikely followers of the children's franchise, create a network spot to thank the show for it's impact on their lives.