Brand Activation & Immersion PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Consumer Goods Heineken Enhances Production By 3D-Printing Manufacturing Tools On-Demand

Heineken is using the technology to improve machinery in its factories, enhancing safety and quality control by printing custom parts on-site while reducing costs and increasing efficiency

Analysis Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Advertising How Brand Campaigns Are Playing Across Points Of View

In addition to putting brand values on display, a wave of advertising is bringing people with opposing opinions together

Food & Beverage Heineken Brews Personalized Beers For Amsterdam Tourists

The brand is competing with the rising popularity of microbreweries

Automotive Win Formula 1 Tickets With Just Your Charming Personality

A new campaign from Heineken features a kiosk that contestants can use to have a real-time conversation with a representative to judge their worthiness

Entertainment Heineken Hosts A Zero Gravity Music Festival

Desperados brings together a DJ group to host a music party inside a plane as it dips up and down 30,000 feet

Fashion & Apparel 100 Backpacks Made For The World's Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Advertising Heineken Is Trying To Make Job Hunting More Fun

The beer company has created an online questionnaire that helps people decipher their work personality

Design Heineken Uses Graffiti To Help Restore Abandoned Stadium

The beer brand recruited a troupe of artists to help crowdfund renovation of an iconic Miami venue

Fitness & Sport Heineken Helps Sports Fans Find Soccer-Friendly Pubs

The newly designed mobile site matches travelers to bars that are showing the games they want to watch

Home Heineken’s First Home Good Is a Six-Pack Beer Candle

As part of a the drinks brand's #Heineken100 program, a set of homeware goods signals a potential move into the interiors industry

Advertising GPS-Bottles Lead the Curious to the Heineken Promised Land

Heineken teams up with JWT Amsterdam to attract more visitors to their brewery

Design Heineken Partners with Brands to Create Uber-Exclusive Luxury Goods

To further its metropolitan image, #Heineken100 teams up with emerging high-end labels to create one-of-a-kind products