Honda

Analysis How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Automotive How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Retail Honda Advertises Latest Safety Features In Equipped Shopping Cart

Honda showcased its SENSING safety technology for vehicles by outfitting a regular shopping cart with proximity sensors, cameras and more that help consumers swiftly navigate store isles as they would the road

Entertainment Honda's Gamified In-Car Platform Rewards Members For Purchasing While They Ride

The comprehensive in-car platform allows passengers to make purchases like gas, food delivery and parking; use infotainment features on their mobile devices; and even earn reward points for their spending

Packaging & Product Engagement Honda Could Enter Toy Market With Plush Car That Calms Infants

The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website

Merchandising & Curation Acura Lets Fans Design Their Own Car On Instagram Stories

Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists

Consumer Goods Is Amazon Tiptoeing Into The Car-Dealership Business? Expert Weighs In

Bill Chidley, partner at retail and automotive design agency ChangeUp, shares insights with PSFK on why the used-car market, and a potential 'Whole Foods-style disruptive move,' should have the industry keeping the e-tailer on watch

Loyalty & Membership Honda Program Offers Cash Back To Those Who Charge Their Cars During Off-Peak Hours

Honda Smartcharge beta program allows electric vehicle customers to reduce the environmental footprint of charging their car while earning monetary rewards

Advertising Honda Stages A Race Between A Real Car And Video Game Copy

The mixed reality campaign shows how close video game racing has come to real driving

Cafe & Restaurant Honda's New Concept Car Is A Detachable Living Room That Drives

Ie-Mobi blurs the line between livable space and transportation with autonomous driving

Health AR Get-Well Card Helps Spread Holiday Cheer To Kids In The Hospital

Honda's 'Ultimate Get-Well Card' includes messages of encouragement amid a magical winter scene

Advertising Honda Turns Fans' Garages Into Pop-Up Dealerships

The auto brand has found a creative way to promote its line of SUVs

Design Honda's Mobility Concepts Focus On Increasing Family Time

A car that becomes a guest room and an intelligent lawn mower shows how mobility can blend into living spaces

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