Honda

Automotive Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Retail Honda Advertises Latest Safety Features In Equipped Shopping Cart

Honda showcased its SENSING safety technology for vehicles by outfitting a regular shopping cart with proximity sensors, cameras and more that help consumers swiftly navigate store isles as they would the road

Brand Activation & Immersion Honda's Gamified In-Car Platform Rewards Members For Purchasing While They Ride

The comprehensive in-car platform allows passengers to make purchases like gas, food delivery and parking; use infotainment features on their mobile devices; and even earn reward points for their spending

Packaging & Product Engagement Honda Could Enter Toy Market With Plush Car That Calms Infants

The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website

Loyalty & Membership Honda Program Offers Cash Back To Those Who Charge Their Cars During Off-Peak Hours

Honda Smartcharge beta program allows electric vehicle customers to reduce the environmental footprint of charging their car while earning monetary rewards

Advertising Honda Stages A Race Between A Real Car And Video Game Copy

The mixed reality campaign shows how close video game racing has come to real driving

Cafe & Restaurant Honda's New Concept Car Is A Detachable Living Room That Drives

Ie-Mobi blurs the line between livable space and transportation with autonomous driving

Health AR Get-Well Card Helps Spread Holiday Cheer To Kids In The Hospital

Honda's 'Ultimate Get-Well Card' includes messages of encouragement amid a magical winter scene

Advertising Honda Turns Fans' Garages Into Pop-Up Dealerships

The auto brand has found a creative way to promote its line of SUVs

Design Honda's Mobility Concepts Focus On Increasing Family Time

A car that becomes a guest room and an intelligent lawn mower shows how mobility can blend into living spaces

Technology Honda's Newest Concept Car Will Be Able To Feel Human Emotions

The new design means that having a conversation with your car could soon be a reality

Automotive Honda Has 3D Printed A Fully Electric Minivan

The car manufacturer partnered with product developer Kabuku to create the small versatile vehicles

Advertising Autonomous Vehicle Concepts Designed To Retrace Humanity’s Most Epic Trip

'Great Journey' by Honda shows how autonomous vehicles could encourage exploration