hotel

Brand Activation & Immersion Marriott Helps Its Customers Pursue Wellness Goals With New App Experience

TakeCare Level 30 is a new program from the hotel chain that allows members to partner up and compete in group challenges to improve wellbeing and drive brand loyalty around Marriott's wellness culture

Cafe & Restaurant Cha Cha Matcha On Building A Cafe Brand Around Collaboration And Community

PSFK speaks to the founders of the Cha Cha Matcha franchise about building a next-gen cafe and brand experience that focuses on peer-to-peer connection, digital detox, cross-industry collaboration and sustainability

Analysis Hotel Creates Unique Experience For Every Guest With Digital Lighting

Visual experience Cubic Sky aims to bring the ocean skyline inside a beachside hotel, featuring sunsets, clouds and even firework displays

Case Study New Polish Hotel Pays Homage To Its City's Cinematic History

PURO Łódź is a design-forward hotel in one of Poland's oldest cities that celebrates its hometown's film roots through an in-house cinema and weekly movie nights

Design SoulCycle's Newest Location Brings Sweat and Strength To Hudson Yards

Manhattan's buzziest neighborhood gets its very own location of the cult-favorite cycling studio, which opened inside the brand-new Equinox Hotel

Features Expert Insight: How App-Based Mobile Ordering Could Save Declining Room Service Sales

In the second part of our interview with the founder of Bbot on-site food delivery platform, PSFK gleans insights into applications of the service in the travel and hotel space, helping hungry guests connect with the food they want

Food & Beverage The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Hotels, Hospitality & Travel SeeVoov Offers Travelers First-Ever Comprehensive Video-Based Trip Planner

Gone are the days of stressfully researching a vacation itinerary—this travel platform is streamlining the process with a visual-based approach to digital travel

Delivery & Logistics Five New Strategies For Restaurants And Retailers To Surprise And Delight Customers

From becoming a lifestyle partner to digital innovation, here are five key actions to transform your food service or any business for today's consumer landscape

Entertainment MUTTS Canine Cantina Is A Member Club For Millennial Dog Owners

The elevated dog park merges with a fast-casual cafe, giving members the chance to relax and sip margaritas as well as bond with fellow canine lovers at two locations in Texas

Store Experience & Design Guests Can Enjoy Poolside Menu At Taco Bell's Resort And Hotel

The Bell is the fast-food franchise's biggest brand activation yet, offering California patrons experiences and amenities inspired by its Tex-Mex menu

Retail McDonald's Next-Gen Times Square Flagship Combines Digital And Physical Hospitality

The location takes advantage of ordering and delivery technologies to elevate the guest experience, mixing digital and human assistance like speedy kiosk selection and table service to build McDonald's "Experience of the Future"

Advertising Interview: Marriott On Elevating The Business Travel Experience Through Local Culture

Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return with a unique and sharable stay

Automotive How To Build A Value Ecosystem That Shoppers Can Integrate Into Their Lives

In part two in a series of op-eds on emerging brand innovation, PSFK partner Scott Lachut on how brands like Volvo and Chase are creating a bundle of services that will encourage shoppers to integrate brands into their busy schedules