ikea

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Home IKEA Rental Program Heightens Sustainability And Convenience

The company is pursuing its eco-friendly and affordability goals with a trial rental service in Switzerland, letting customers return used furniture to be refurbished and leased

Retail By 2025, IKEA Promises To Deliver All Shoppers' Goods Via EVs

Shanghai is the first stop on the retailer's global mission to convert entirely to electric-vehicle delivery, part of its broader goal to significantly reduce its environmental impact

Merchandising & Curation Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World

PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings

Brand Activation & Immersion IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food

The partnership will debut design ideas and products at London's Chelsea Flower Show to encourage urbanites to implement home-agriculture practices for a sustainable global future

Store Experience & Design IKEA's Small-Format Stores Cater To Urban Consumers With Curated Merch

The home goods retailer is debuting its first urban-center store on Manhattan's upper east side, one of 30 planned to open worldwide that feature smaller products for apartment living as well as store-to-home delivery

Beauty How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Fashion & Apparel Top DTC Brands Ranked On PSFK Retail Innovation Tracker

This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed

Shopper Education & Assistance IKEA 'Planning Studio' Provides Shoppers With Expert Advice And Consultations

The retailer created the Planning Studio to assist and advise online shoppers before making their final purchase, offering a personalized and more informative alternative to IKEA warehouse browsing for bedroom and kitchen items

Retail The Latest In Our Retail Innovation Tracker: Ecommerce Leads The Way Across Cross-Industry Innovation

Analysis from PSFK’s Retail Innovation Tracker shows how innovative brands in ecommerce, grocery and sport/fitness-lifestyle (and more) are perceived

Delivery & Logistics IKEA To Offer Delivery By Solar-Powered Rickshaw At First Indian Location

The retailer is promoting a greener service that aims to combat the country's congested highways as well as pollution, while ensuring reliable product delivery for customers

Shopper Marketing & Promotions Retail Innovation Tracker: DTC Brands Challenge Majority Of Legacy Players

PSFK survey suggests that only a handful of legacy leaders get retail innovation right but most are at risk from next-gen DTC brands

Loyalty & Membership IKEA's Take-Back Service Lets Owners Recycle Their Furniture, Contributing To Circular Economy

To reduce waste and incentivize recycling, IKEA is offering shoppers a chance to return unwanted furniture for store credit, and selling it at a discounted price

Packaging & Product Engagement IKEA's AR App Helps Kids Dream Up Cardboard Box Creations

The mobile application suggests cardboard art projects in response to photos users snap of their leftover IKEA boxes, repurposing the cardboard materials as well as offering an interactive family activity for the brand's customers