ikea

Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Analysis Future Of Home+Living 2030: Communal Compounds

In this series, Piers Fawkes dives into what life will look like a decade from now. Kicking off his analysis, he investigates communal living

Design IKEA On Why Shared, Multi-Functional Spaces Are The Future Of Sustainable Living And Working

PSFK founder and president Piers Fawkes speaks to Evamaria Rönnegård, leader of IKEA's Better Living project, to discuss designing flexible dwellings for consumers' increasingly fluid lifestyles, merging work, home and play in sustainable shared spaces

Advertising IKEA And Sonos Team Up For A Live Theater Experience Inspired By Sound

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

Brand Activation & Immersion PSFK Research Paper Launch: Innovating The Path To Purchase For Home Goods Consumers

Explore how home-centric brands are positioning themselves as lifestyle partners by investing in new services, activations and marketing strategies outside of the traditional path to purchase

Delivery & Logistics Ikea, West Elm And More Are Increasing Flexibility With Subscription-Based Access

Furniture and home goods are now being offered in subscription-based programs from leading brands, catering to modern consumers who move frequently and value variety

Fashion & Apparel Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Children How Brands Like IKEA Are Supporting Today's Kids With Self-Care Havens

From PSFK's Back-To-School Deck, here's how two brands are positioning themselves as lifestyle partners for consumers with kid-friendly, wellness-focused products and services

Home IKEA London Store Encourages Consumers To Walk, Not Drive

As part of its larger sustainability strategy, IKEA's eco-focused London store is encouraging passersby to walk in, and the retailer will ship any purchases home

Merchandising & Curation IKEA's Manhattan Planning Studio Offers Shoppers Design, Delivery And Assembly

The Ikea Planning Studio will offer consultation services for Manhattanites as well as shipping, delivery and assembly for an extra fee, part of the retailer's plan to open 30 city-center stores

Health IKEA Gives Customers Product Hacks To Simplify Use

IKEA Israel created thirteen simple additions to its furniture, like zippers and grippers, as well as accompanying video content to help customers with disabilities better use its products

Retail IKEA Launches Rubbish-Collecting Boats For London Store Opening

IKEA showcases its commitment to environmental causes with an autonomous trash-clearing boat, launching in tandem with a London storefront and allowing community members to take turns steering it remotely

Features Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Loyalty & Membership IKEA Rental Program Heightens Sustainability And Convenience

The company is pursuing its eco-friendly and affordability goals with a trial rental service in Switzerland, letting customers return used furniture to be refurbished and leased