ikea

Advertising IKEA London Store Encourages Consumers To Walk, Not Drive

As part of its larger sustainability strategy, IKEA's eco-focused London store is encouraging passersby to walk in, and the retailer will ship any purchases home

Delivery & Logistics IKEA's Manhattan Planning Studio Offers Shoppers Design, Delivery And Assembly

The Ikea Planning Studio will offer consultation services for Manhattanites as well as shipping, delivery and assembly for an extra fee, part of the retailer's plan to open 30 city-center stores

Design IKEA Gives Customers Product Hacks To Simplify Use

IKEA Israel created thirteen simple additions to its furniture, like zippers and grippers, as well as accompanying video content to help customers with disabilities better use its products

Automotive IKEA Launches Rubbish-Collecting Boats For London Store Opening

IKEA showcases its commitment to environmental causes with an autonomous trash-clearing boat, launching in tandem with a London storefront and allowing community members to take turns steering it remotely

Retail Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Home IKEA Rental Program Heightens Sustainability And Convenience

The company is pursuing its eco-friendly and affordability goals with a trial rental service in Switzerland, letting customers return used furniture to be refurbished and leased

Shopper Education & Assistance By 2025, IKEA Promises To Deliver All Shoppers' Goods Via EVs

Shanghai is the first stop on the retailer's global mission to convert entirely to electric-vehicle delivery, part of its broader goal to significantly reduce its environmental impact

Merchandising & Curation Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World

PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings

Brand Activation & Immersion IKEA And Tom Dixon Encourage Urbanites To Grow Their Own Food

The partnership will debut design ideas and products at London's Chelsea Flower Show to encourage urbanites to implement home-agriculture practices for a sustainable global future

Store Experience & Design IKEA's Small-Format Stores Cater To Urban Consumers With Curated Merch

The home goods retailer is debuting its first urban-center store on Manhattan's upper east side, one of 30 planned to open worldwide that feature smaller products for apartment living as well as store-to-home delivery

Beauty How Brands Like IKEA And Wayfair Are Offering Hands-On Holiday Shopping Assistance

Retailers are marrying limited-time access to tangible products in physical retail spaces with one-on-one expert advisory sessions this holiday shopping season

Fashion & Apparel Top DTC Brands Ranked On PSFK Retail Innovation Tracker

This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed

Home IKEA 'Planning Studio' Provides Shoppers With Expert Advice And Consultations

The retailer created the Planning Studio to assist and advise online shoppers before making their final purchase, offering a personalized and more informative alternative to IKEA warehouse browsing for bedroom and kitchen items

Retail The Latest In Our Retail Innovation Tracker: Ecommerce Leads The Way Across Cross-Industry Innovation

Analysis from PSFK’s Retail Innovation Tracker shows how innovative brands in ecommerce, grocery and sport/fitness-lifestyle (and more) are perceived