ikea

Consumer Goods PSFK Research Paper Launch: Enhancing The Home Improvement Shopper Experience

How​ home improvement retailers are expanding their in-store and online services to better meet the needs of today’s homeowners and residents

Brand Activation & Immersion How IKEA Is Democratizing Gardening To Build A More Sustainable Future

PSFK speaks to the brand about how its activation at the world's largest flower show engaged visitors in unexpected ways, inviting them into a hyper-natural and hyper-tech exhibit that demonstrated a more sustainable future of home food-growing

Analysis How Brands Are Activating Public Spaces To Educate Consumers On Sustainability

These innovative companies are storytelling and communicating important messages about topics like sustainability through eye-catching public art and interactive activations

Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Design Future Of Home+Living 2030: Communal Compounds

In this series, Piers Fawkes dives into what life will look like a decade from now. Kicking off his analysis, he investigates communal living

Home IKEA On Why Shared, Multi-Functional Spaces Are The Future Of Sustainable Living And Working

PSFK founder and president Piers Fawkes speaks to Evamaria Rönnegård, leader of IKEA's Better Living project, to discuss designing flexible dwellings for consumers' increasingly fluid lifestyles, merging work, home and play in sustainable shared spaces

Advertising IKEA And Sonos Team Up For A Live Theater Experience Inspired By Sound

The Sound Affect takes London visitors through a five-room immersive experience that highlights the duo's speaker partnership

Loyalty & Membership PSFK Research Paper Launch: Innovating The Path To Purchase For Home Goods Consumers

Explore how home-centric brands are positioning themselves as lifestyle partners by investing in new services, activations and marketing strategies outside of the traditional path to purchase

Delivery & Logistics Ikea, West Elm And More Are Increasing Flexibility With Subscription-Based Access

Furniture and home goods are now being offered in subscription-based programs from leading brands, catering to modern consumers who move frequently and value variety

Fashion & Apparel Why Brands Like Rent the Runway Are Adopting the Access Economy

From PSFK's Back-To-School Deck, here's how two companies are adapting to the needs of their customers by renting out their merchandise

Children How Brands Like IKEA Are Supporting Today's Kids With Self-Care Havens

From PSFK's Back-To-School Deck, here's how two brands are positioning themselves as lifestyle partners for consumers with kid-friendly, wellness-focused products and services

Retail IKEA London Store Encourages Consumers To Walk, Not Drive

As part of its larger sustainability strategy, IKEA's eco-focused London store is encouraging passersby to walk in, and the retailer will ship any purchases home

Merchandising & Curation IKEA's Manhattan Planning Studio Offers Shoppers Design, Delivery And Assembly

The Ikea Planning Studio will offer consultation services for Manhattanites as well as shipping, delivery and assembly for an extra fee, part of the retailer's plan to open 30 city-center stores

Health IKEA Gives Customers Product Hacks To Simplify Use

IKEA Israel created thirteen simple additions to its furniture, like zippers and grippers, as well as accompanying video content to help customers with disabilities better use its products