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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Margot Landsdorf of Shopkick explains how mobile phones can be used to influence consumer behavior—both before and during an in-store experience

August 11, 2015
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The Barbarian Group's Keith Butters explains how to use interactive screens to attract customers and improve their in-store experiences

July 17, 2015
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