india

Case Study Online Shoppers Can Immerse Themselves In A Digital Mall Experience

The Digital Mall of Asia aims to simulate the in-person experience of spending a day at the mall, including virtual amenities like stores, a food court, a nightclub and a multiplex

Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Automotive Uber Eats' 'Specials' Lets Restaurants Trade Discounted Combos For Promoted Placement

Uber Eats is testing out a new Specials section of its app that will let restaurants offer discounted combos in exchange for highlighted promotion on the app's lists

Brand Activation & Immersion Travel's Big Growth Opportunity: The $639 Billion Global Wellness Market

The convergence of wellness with hospitality and travel has led to the rise of “healthy hotels” and the proliferation of wellness destinations, marking a key growth lever for the industry

Banks, Insurance & Financial Services E-Commerce Giant Offers Customers Cardless Credit Program

An extension of the company's "pay later" program, Flipkart's initiative aims to enable the millions of customers without access to credit to shop more conveniently

Delivery & Logistics Online Grocery Delivery Company Partners With Local Businesses To Reach More Customers

Grofers' initiative is intended to expand the company's delivery market while catering to consumer demand for more locally-produced food, simultaneously supporting smaller producers

Retail IKEA To Offer Delivery By Solar-Powered Rickshaw At First Indian Location

The retailer is promoting a greener service that aims to combat the country's congested highways as well as pollution, while ensuring reliable product delivery for customers

Shopper Education & Assistance WhatsApp Connects Customers In India With Their Insurance Company

Future Generali India Insurance partnered with the messaging app to reduce the hassle of filing claims and purchasing policies

Shopper Marketing & Promotion Amazon VR Booths Let Users Interact With Products During Prime Day

Using Oculus Rift's VR system, shoppers are able to browse some of Amazon’s featured brands and promotions while inside virtual household rooms, spanning bath & beauty, kitchen & dining, fashion spaces and more

Shopper Marketing & Promotion Big Bazaar's AR Facebook App Lets FIFA Fans Balance Balls On Their Heads

The brand launched an interactive game on Facebook as an activation themed around the World Cup that lets users bounce soccer balls like pros in augmented reality

Loyalty & Membership Google's Mobile App Connects Communities In India Through Local Knowledge

Neighbourly is an app aimed at providing access to local information between residents of the same community, fostering a trustworthy and easy-to-access source of insights and recommendations as well as extending Google's reach

Entertainment Uber And Manchester United Connect Faraway Fans Through 360 Video

Destination United virtually transports soccer fans in India to England's Manchester United stadium, offering them exclusive behind-the-scenes content using immersive technology

Grocery, Convenience & Supermarket Indian Startup Fights Pollution By Upcycling Rotting Temple Flowers

Collecting the discarded religious flower petals, Help Us Green intends to curb river pollution by using the plants to make incense

Food & Beverage Duolingo Pranked Language Learners With Its Own Craft Beer

For April Fool's Day, Duolingo promised its brand of craft beer would help drinkers become fluent in any foreign language