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Brand Activation & Immersion Startup Paint Co Caters To Millennials With Instagrammable And Sustainable Products

The startup keeps the millennial market's priorities in mind with low-toxicity, high-design products that reflect key interests like aesthetics and sustainability

Fashion & Apparel Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Packaging & Product Engagement Vending Machine Concept Turns Instagram Into Real Life Products

"As Seen On IG" is a new pop-up vending machine that lets people "buy" likes, followers, and hashtags to promote an upcoming documentary

Advertising Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers

The luxury division of South Korean auto manufacturer Hyundai motor group is taking a direct new approach to reaching millennial car buyers, fostering engagement on social media as automotive consumers increasingly look to digital discovery

Automotive Acura Lets Fans Design Their Own Car On Instagram Stories

Fans of the premium vehicle brand can mock up their own customized Acura 2019 ILX on their Instagram story, availing themselves of the digital sticker packs designed by influencers and Giphy artists

Beauty How Retailers Like Macy's And Saks Are Using Data To Generate Guided Gift Recs

Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online

Health Interview: How Ritual's Katerina Schneider Brings Transparency To The Women's Multivitamin

The founder of the cult direct-to-consumer brand tells PSFK how she builds credibility and trust with consumers by offering a product previously unavailable among women's supplements, focusing on quality and transparency of ingredients reflected in the clear pills themselves

Fitness & Sport Nike Launches Docu-Like IGTV Series Featuring Everyday Athletes

The activewear retailer is aiming to engage a younger audience by featuring inspiring stories of everyday consumers overcoming obstacles to meet athletic goals on its IGTV channel

Hotels, Hospitality & Travel Jackson Hole Tourism Campaign Encourages Visitors To Instagram Responsibly

To prevent damage caused by overcrowding of its natural sites, Jackson Hole Travel & Tourism Board is encouraging visitors to use its geotag "Keep Jackson Hole Wild" instead of exact locations as part of its increased sustainability plans

Entertainment Travel Magazine's IGTV Series Showcases Destinations Through Locals' Eyes

Hoping to drive commerce with content, Travel + Leisure is taking advantage of Instagram's IGTV video platform to offer travelers glimpses into the everyday lives of locals in potential vacation destinations

Retail Macy's Holiday Popups Offer Shoppers AR Makeup Counters, Instagram Gift Carousels And More

The retailer is looking to personalization, shoppable virtual and physical popup experiences and social media integrations with the likes of Pinterest and Instagram to engage and assist holiday shoppers

Merchandising & Curation New York Shoppers Can Try Out Glossier's Products At Its Flagship Store

The beauty e-tailer is venturing into the offline world with a flagship store offering visitors the full line of Glossier products as well as experiential testing rooms

Luxury Mercedes-Benz Instagram Contest Will Fill Winners' Bucket Lists

In a bid to appeal to the social-savvy millennial demographic, Mercedes is launching a contest in promotion of its A-Class sedan that asks participants to submit bucket lists using its Instagram template

Shopper Education & Assistance Travelers Can Book Hotels Directly Through Instagram Stories

SIX Travel is approaching social media platforms as a way to connect with consumers directly in order to capture travel moments and instantly turn them into bookable destinations