italy

Analysis How Brands Like Starbucks Enable Emotional Connections Through Architectural Storytelling

From PSFK's Store Experience Design Debrief, here's how three retailers are structuring their physical retail spaces to take shoppers on a journey through the brand

Automotive Pirelli's Tire Boutique Offers White Glove Service To Prestige Car Owners

P Zero World is a premium take on service and support to improve the safety and driving pleasure of supercar owners

Food & Beverage Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

Hotels, Hospitality & Travel Mandarin Oriental Offers Guests Media Lessons To Perfect Their Instagram Skills

The hotel's Milan location is offering guests a package that includes a four-hour tour of the city and personal photo lessons with a professional, helping to generate original content for the brand

Shopper Marketing & Promotion Mazda Virtual Test Drive Lets Prospective Buyers Journey Through The Italian Alps

A VR pop-up inside U.K. shopping centers brings the thrill of driving a Mazda to everyone, and will soon make an appearance at the brand's dealerships

Brand Activation & Immersion The North Face Puts Shoppers On The Trail With Alpine Pop-Up Auction

The highest pop-up space in the world, accessible only by way of a two-hour hike, gives passing climbers a space to rest and resupply, and will auction off the brand's archival items for seven days

Retail Apple's Milan Flagship Mixes Retail With Community Space

The site-specific location weaves itself into the city's architectural and cultural traditions while also providing events and in-store experiences to elevate the retail space

Hotels, Hospitality & Travel Airbnb's New "Office of Healthy Tourism" Promotes Untapped Destinations

The venture is the company's latest attempt to relieve overcrowded cities and boost sustainable travel by drawing tourists to smaller towns and villages

Entertainment Bulgari Unveils Female-Centered Films At Tribeca Film Festival

Luxury brand recruited iconic filmmakers to create shorts inspired by the strength of women

Automotive Audi Is Gathering Data To Measure The Environment Around A Small Skiing Town

The Digital Points project collected and displayed data related to climate conditions, noise and solar activity

Design Electrification And Autonomy Stand Out At The 2018 Geneva Motor Show

Self-driving mobility concepts and zero-emission vehicles outnumbered traditional petrol-powered debuts

Advertising Mazda's New Ambitious Design Philosophy Is Meant To Represent Japan

Mazda hopes to use Kodo design to elevate the brand in a premium direction

Retail Travelers Paired Up With Local Guides To Explore Foreign Countries

Modern Adventure pairs travelers up with an educated guide to help them visit all of the ideal locations of a foreign country

Cafe & Restaurant Dine At An Italian Alps-Inspired Ski Lodge In The Big Apple

The pop-up restaurant is designed to recreate the experience of a small ski lodge in northern Italy