italy

Food & Beverage Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

Hotels, Hospitality & Travel Mandarin Oriental Offers Guests Media Lessons To Perfect Their Instagram Skills

The hotel's Milan location is offering guests a package that includes a four-hour tour of the city and personal photo lessons with a professional, helping to generate original content for the brand

Automotive Mazda Virtual Test Drive Lets Prospective Buyers Journey Through The Italian Alps

A VR pop-up inside U.K. shopping centers brings the thrill of driving a Mazda to everyone, and will soon make an appearance at the brand's dealerships

Brand Activation & Immersion The North Face Puts Shoppers On The Trail With Alpine Pop-Up Auction

The highest pop-up space in the world, accessible only by way of a two-hour hike, gives passing climbers a space to rest and resupply, and will auction off the brand's archival items for seven days

Retail Apple's Milan Flagship Mixes Retail With Community Space

The site-specific location weaves itself into the city's architectural and cultural traditions while also providing events and in-store experiences to elevate the retail space

Automotive Audi Is Gathering Data To Measure The Environment Around A Small Skiing Town

The Digital Points project collected and displayed data related to climate conditions, noise and solar activity

Hotels, Hospitality & Travel Travelers Paired Up With Local Guides To Explore Foreign Countries

Modern Adventure pairs travelers up with an educated guide to help them visit all of the ideal locations of a foreign country

Cafe & Restaurant Eataly's New Theme Park Is Made To Be The Ultimate Food Destination

The market and restaurant chain is opening a food-centric theme park in Bologna, Italy

Advertising IKEA Makes Fake Magazine Covers To Protect Catalogs From Being Stolen

The home retailer created fake covers for silly magazines to make sure shoppers didn't have their product catalogs stolen by other IKEA fans

Design Architect Designs Mini Chocolate Replicas Of Ancient Sicilian Tools

Salvatore Spataro is creating tiny replicas of traditional Sicilian tools made out of Modican chocolate

Advertising An Algorithm Designed Millions Of Unique Labels For Nutella Jars

The campaign packaged seven million jars of Nutella with one-of-a-kind and colorful computer-generated artwork

Technology Virtual Statues Of Women Are Being Placed In Public Spaces

An AR app creates monuments to noteworthy women in often male-dominated places

Design This Phone Case Turns Your Phone Into A Portable Espresso Machine

Coffee on-the-go just turned even more mobile with Mokase

Technology Samsung's Emoji Translation Is Helping People With Speech Disorders

The tech brand has crafted an application for those with aphasia to send emojis as a means of communication