Advertising JetBlue Takes Over Contest Participants' Instagram Accounts

The travel brand requires those who enter its contest to receive unlimited air travel for one year to delete their Instagram content and replace it with a customized promotion image

Analysis Panel Discussion: New Destinations For Airport Retail

Experts weigh in on how retailers are increasingly looking at airports as a place to engage consumers, creating experiences out of what was once idle downtime by catering to their in-moment needs with popups, services, app integrations and more

Food & Beverage Airlines Like JetBlue Are Using Algorithms To Offer Passengers Tailored Menus

Certain airliners are employing predictive algorithms to help fine-tune their menus, offering passengers selections they're more likely to enjoy, based on factors like routes served and time of day, as well as helping to reduce food waste

Brand Activation & Immersion JetBlue Offers Customers The Chance To Volunteer At A Mystery Destination

This Giving Tuesday, the low-cost airliner's JetBlue For Good campaign will send 50 contest winners to an undisclosed location to give back to local communities

Delivery & Logistics JetBlue Promo Delivers A Slice Of New York To LA

Pizza-themed stunt, called Pie in the Sky, promotes the airline's new transcontinental flight route

Hotels, Hospitality & Travel Mapping The Modern Competitive Travel Landscape

Today's leading travel brands are delivering curated, seamless and empowered experiences—and a few are achieving on multiple levels

Grocery, Convenience & Supermarket Interview: The Trends Turning Airports Into Amenities Hubs

Ty Manegold, co-founder of airport gym brand ROAM Fitness, weighs in on the travel trends pushing airports and airlines to distinguish themselves

Cafe & Restaurant How The Travel Industry's Creative Marketing Gets Customers On Board

PSFK researchers investigated how travel agencies and other businesses are adapting their marketing and services to meet the demands of today’s traveler

Gaming & Play JetBlue Released A Board Game That Includes A Free Round-Trip Flight

The game includes 60 packing cards, a die, a rule book, wildcards and, most notably, a free trip

Shopper Education & Assistance JetBlue Invites Customers To Celebrate A Month Of Doing Good

This month, the airline is giving customers a chance to win a trip to volunteer for some of JetBlue’s non-profit partners

Work JetBlue Program Turns Normal People Into Pilots

The airline company is looking to combat the shortage of pilots by training their own, even if they've never flown before

Advertising JetBlue Makes Office Souvenirs For People Who Don’t Take Vacations

In an effort to encourage more vacations, the airline is selling office decorations for workaholics

Technology JetBlue's Facial Recognition Provides Paperless Boarding

The airline's program will require only a quick photo match to board your flight

Retail Rent A Swanky NYC Hotel Room By The Minute

Recharge lets users look for the closest hotel, book a room in real time and only pay for the minutes they use it