kids

Automotive Volkswagen Children’s App Creates Location-Based Interactive Experiences

German Automaker Volkswagen plans to reach parents by appealing to children with a GPS-enabled interactive storytelling app

Podcast: How A Men's Parenting Site Used An Experiential Popup To Drive Engagement

In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions

Brand Activation & Immersion How Retailers Like American Girl Create Destination Shopping Experiences

Learn how toy brands use technology and immersive attractions to build more entertainment and interaction into the in-store experience

Consumer Goods How Brands Like Party City Use Integrated Pop-Ups To Drive Engagement

Toy and other kid-centric brands like Kroger and Build A Bear are expanding consumer outreach by holding activations in unexpected locations

Packaging & Product Engagement Honda Could Enter Toy Market With Plush Car That Calms Infants

The automaker tested out over 30 of its engine sounds on a group of infants to see which one was the most effective, offering parents the chance to try out the soothing revs on its website

Luxury Mercedes-Benz Pop-Up Targets Families With Kid-Sized "Dealership"

The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Gaming & Play Store Preview: PSFK Heads Off To CAMP

CAMP, a toy store in New York's Flatiron district, offers an entertaining and immersive experience for kids and adults alike, filling the gap left behind after the demise of Toy 'R' Us with engaging and discovery-driven shopping

Events Interview: Fatherly Fuses Content And Commerce With Holiday Toy Activation

The Playroom from Fatherly is the online parenting and lifestyle publication's first major experiential consumer activation, taking the form of a playful and shoppable family popup designed to drive engagement and product sales in a more authentic way

Beauty How Retailers Like Walmart And Macy's Enable Immersive Holiday Gift Search

Clickable content and a customized user experience are among the top services online retailers are offering this holiday season

Merchandising & Curation Kids Can Test Walmart's Holiday Toy Selection In Its Digital Playground

In a bid to corner the toy market, the retailer is offering kids the chance to play with its holiday toy selection virtually, using a computer or tablet to access the interactive Toy Lab and share digital wishlists

Food & Beverage Buzzfeed Is Launching A Rotating Toy Store For Millennial Families

In time for the holidays, the online pop-culture publication is launching an experiential Manhattan toy store designed for millennial families that will feature rotating themes and stock

Advertising Disney's Latest Flick Offers Movie-Goers Gamified AR Previews

To help promote its “Ralph Breaks the Internet” movie, Disney is giving its audiences an interactive augmented reality game triggered by a big-screen preview that they can play on their phones

Entertainment Cartoon Network Brings Its Shows To Life With Themed Hotel

The hotel will serve as complement to Lancaster, PA's Dutch Wonderland Amusement Park, and offer guests the chance to immersive themselves in their favorite animated shows

Children Interview: How Walmart’s ‘Retailtainment’ Toy Revamp Aims To Serve The Shopping Triggers Of Today’s Tykes

The discounter’s top toy executive says 2,000 in-store events, ‘kidfluencers’ and its broadest assortment ever will fill the void that Toys “R” Us left behind