KIND

Analysis How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Advertising KIND Snacks' AR Pop-Up Tells Consumers Competitors' Sugar Content

The snack brand's augmented reality popup encouraged passersby to scan QR codes to reveal the sugar content of many popular processed foods from competitors like General Mills and Kellogg's

Consumer Goods How Brands like Perrier Are Using Digital Engagement To Encourage Product Sampling

Brands are taking a DTC marketing approach to make food and beverage samples accessible to online consumers

Food & Beverage KIND's Video-Calling Platform Connects Classrooms Around The World

Empatico is developing interactive lessons to close the social and cultural gaps between children in different countries, functioning as an initiative that adds to KIND's customer value by offering emotional education

Loyalty & Membership How To Build Trust Into The Customer Experience

As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience

Podcast Podcast: Kind Snacks' Approach To DTC

VP of ecommerce at Kind Snacks discusses the importance of having a direct relationship with the consumer and how doing so serves to differentiate the brand.

Grocery, Convenience & Supermarket How Brand Campaigns Are Playing Across Points Of View

In addition to putting brand values on display, a wave of advertising is bringing people with opposing opinions together

Children Kind's New Project Aims To Teach Kids Empathy

Empatico is the name of the project aimed to help students connect with other students beyond their own bubble

Advertising KIND Highlights How Much Sugar Kids Eat In Times Square Art Installation

KIND creates sugar statues of children to highlight how much added sugar they consume

Home KIND Founder Promotes a Culture of Inclusive Innovation

Daniel Lubetzky, the founder and CEO of KIND Healthy Snacks, will provide three female-led food startups with personal investment and advice to mark White House's Demo Day

Design Editor's Pick: Best Talks of PSFK 2015

Looking back at PSFK 2015 and into the Future of the Connected Life

Editors Pick Relive Some of the Best Moments from PSFK 2015

PSFK pushes the rewind button on 16 talks from the PSFK 2015 conference

Gaming & Play KIND Bar Founder: Why Every Business Should Do Business the Kind Way [PSFK 2015]

The recent author discusses the methodology behind building a brand with a social impact backbone

Technology Show Servicemen Support Through Computer-Written Notes

KIND collaborates with Cell Phones For Soldiers and BOND to deliver "hand"written notes to soldiers and vets

?>