levi's

Analysis How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Fashion & Apparel How Brands Like Levi's Encourage Reuse With In-Step Recycling Programs

Heritage and startup fashion retailers alike are creating guides, programs and more to further incentivize consumer recycling and repurposing of apparel

Brand Activation & Immersion PSFK Research Paper Launch: Implementing Personalization In Apparel

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Delivery & Logistics PSFK Research Paper Launch: Improving Sustainability And Transparency In Apparel

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Children Walmart Launches Kids Subscription Clothing Box

To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel

Features How Stores Like Levi's Times Square Engage Customers With Co-Creation Studios

These three leading retailers are raising the bar in experiential retail by offering shoppers a selection of create-your-own products and services

Gaming & Play How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Shopper Education & Assistance Levi's & Harvard Use Blockchain Tech To Enable Real-Time Worker Welfare Monitoring

Aiming to promote factory worker welfare, the apparel retailer is teaming up with the university to pilot a platform that enables real-time anonymous feedback from employees themselves

Entertainment How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Merchandising & Curation How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience

Retail Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

Store Experience & Design Levi's Experiential Flagship Store Blends Heritage With Digital Integration

The iconic brand's 17,000 square-foot Times Square flagship will feature a unique synthesis of customization and heritage pieces, offering shoppers a customizable t-shirt bar and exclusive product drops as part of an effort to expand DTC operations

Hotels, Hospitality & Travel Levi's Offers Exclusive Merchandise To Snapchatters Who Shop Its Disney Store

In a foray into social commerce, a special-edition hat will be available for visitors of the Levi's store at Walt Disney World to purchase via a Snapcode and try on in AR

Innovation How Brands Like Under Armour Are Enabling Responsive Products

From color-changing fabrics to garments that can answer phone calls, apparel retailers are enhancing how consumers interact with their clothing with wearable technology, enabling useful functions and capabilities