levi's

Children Walmart Launches Kids Subscription Clothing Box

To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel

Brand Activation & Immersion How Stores Like Levi's Times Square Engage Customers With Co-Creation Studios

These three leading retailers are raising the bar in experiential retail by offering shoppers a selection of create-your-own products and services

Fashion & Apparel How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Shopper Education & Assistance Levi's & Harvard Use Blockchain Tech To Enable Real-Time Worker Welfare Monitoring

Aiming to promote factory worker welfare, the apparel retailer is teaming up with the university to pilot a platform that enables real-time anonymous feedback from employees themselves

Entertainment How Brands Like Disney Drive Engagement With Playful Marketing

Brands like Google and Levi's are adding AR and other experiential capabilities to children's marketing to drive engagement and enhance the consumer experience

Merchandising & Curation How Retailers Like Levi's Are Using Stores To Deliver Meaningful Experiences

Retailers from Eileen Fisher to Bloomingdale's are developing creative methods to attract consumers into brick-and-mortar locations, providing a customized and memorable experience

Retail Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

Store Experience & Design Levi's Experiential Flagship Store Blends Heritage With Digital Integration

The iconic brand's 17,000 square-foot Times Square flagship will feature a unique synthesis of customization and heritage pieces, offering shoppers a customizable t-shirt bar and exclusive product drops as part of an effort to expand DTC operations

Hotels, Hospitality & Travel Levi's Offers Exclusive Merchandise To Snapchatters Who Shop Its Disney Store

In a foray into social commerce, a special-edition hat will be available for visitors of the Levi's store at Walt Disney World to purchase via a Snapcode and try on in AR

Innovation How Brands Like Under Armour Are Enabling Responsive Products

From color-changing fabrics to garments that can answer phone calls, apparel retailers are enhancing how consumers interact with their clothing with wearable technology, enabling useful functions and capabilities

Delivery & Logistics Levi's Will Make Vintage Jeans To Customer Specs In Under 60 Minutes

The iconic denim brand is appealing to consumer nostalgia and need for speed by revolutionizing the way it produces custom jeans

Levi's Approach To DTC

In this episode, Piers Fawkes of PSFK speaks to Mark Rosen, who oversees e-commerce at Levi’s, about how he uses technology like AI, natural language processing and conversational commerce to better serve consumers.

Shopper Marketing & Promotions Interview: How Levi's Is Building Its DTC Channel

Marc Rosen of Levi Strauss & Company discusses why his brand is moving to the direct-to-consumer model in an age where business is strongly subject to the behavior and needs of consumers

Op-Ed Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community