Lexus

Automotive Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Brand Activation & Immersion Lexus Offers New York Shoppers Hospitality-Focused Experience Space

Intersect By Lexus is designed to provide a cultural destination for visitors, combining dining, retail and event programming to communicate brand values through experiences and storytelling

Advertising Lexus Markets Latest ES Model With Entirely AI-Scripted Ad

Demonstrating the potential of AI and machine learning in storytelling and brand engagement, the luxury car company created a commercial scripted by IBM's Watson artificial intelligence that drew upon 15 years of ad history from the brand

Loyalty & Membership Could The Auto Dealership Of The Future Sell Experiences Over Cars?

As disruptions from driverless cars to ride-hailing services continue to transform the automotive retail landscape, brands increasingly are turning to selling experiences rather than products to connect with consumers

Post Purchase Service & Support Audi Designed A Popup Charging Station For Any EV Drivers

In promotion of electric vehicles in general as well as its recently launched e-tron, the automaker offered San Francisco drivers a fully functional service station, including a concierge, demonstrations and a cafe

Banks, Insurance & Financial Services BMW Partners With Blockchain Startup To Increase Lending Options For Car Buyers

Blockchain service Bloom offers a more secure assessment of credit worthiness and the ability to obtain loans from both traditional and digital currency lenders, helping the auto brand increase flexibility for customers

Automotive Tesla Owners Can Have Their Vehicle Repaired At Brand's Own Auto Shops

Tesla is taking steps to expedite the repair process as well as drive brand value by offering its own body repair centers, encouraging brand engagement and loyalty with customers

Shopper Marketing & Promotions BMW M Fans Can Share Experiences On Its Digital Social Platform

BMW M's 'M Town' aims to tap the power of online communities by designing its own branded social platform, encouraging 'citizens' to interact, share original videos and purchase exclusive merchandise

Delivery & Logistics Tesla Gets In-Demand Model 3 To Customers Faster With Internal Delivery Division

Rather than partner with an outside agency, electric car company Tesla is developing its own delivery division to help meet the surging consumer demand for its new model, and is streamlining the buying process further with a 5-minute “Sign & Drive” program

Loyalty & Membership BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Hotels, Hospitality & Travel BMW Partners With Pop-Up Hotel To Provide Guests With Shuttle Service

The automaker's latest brand activation involves offering a BMW i3 shuttle that provides a luxurious and sustainable transportation option for those staying at Munich's Lovelace hotel, which also doubles as a meeting forum for BMW employees

Delivery & Logistics BMW Lets Users Rent Or Ride-Share Its Vehicles

The ReachNow app expanded its program so that users have more options within BMW's Mobile Hub, allowing the automaker to compete in the bustling ride-sharing market

Brand Activation & Immersion BMW Uses Event Sponsorship To Introduce Unique Brand Experiences To Customers

BMW Courtesy Car Service functions as a stealthy customer test drive

Advertising AR Lets Viewers Explore BMW In One Of David Bowie's Iconic Looks

The interactive advertisement ties in with the Brooklyn Museum's exhibit on Bowie's visual legacy and New York Times editorial content