lifestyle

Brand Activation & Immersion Expert Insight: How To A Grow Brand While Staying True To Its Roots

Julia Hunter, president of California-based lifestyle brand Jenni Kayne, offers insight on taking the West Coast native to new heights through IRL activations, digital strategy and authenticity

Design How IKEA Is Democratizing Gardening To Build A More Sustainable Future

PSFK speaks to the brand about how its activation at the world's largest flower show engaged visitors in unexpected ways, inviting them into a hyper-natural and hyper-tech exhibit that demonstrated a more sustainable future of home food-growing

Analysis Brands Like Urban Outfitters Are Encouraging Loyalty With Integrated Rewards

Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Food & Beverage Plant-Based Powder Startup Kencko Aims To Democratize Healthy Living

In response to consumer demand for sustainable, vegan and cruelty-free options, the DTC brand offers fruits-and-veggies-based packets that make meeting daily nutrition quotas accessible and convenient

Features The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Hotels, Hospitality & Travel Accor Hotels Courts Millennials With Curated Midscale Lifestyle Brand

Carefully crafted accommodations combine a trendy feel with choice amenities to target younger, midscale customers, including locally sourced food, bike rental and co-working spaces

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Health Equinox Launches Curated Travel Experiences With Morocco Adventure

Luxury fitness chain, Equinox is establishing itself in the hospitality industry with fitness retreats and hotels, all in line with its lifestyle concept

Delivery & Logistics Revamped Walmart Site Takes A Lifestyle Approach To Counter Amazon

The retailer's site redesign takes cues from lifestyle branding and highlights products that are available for pickup at the user's local store

Home Home Showrooms With Flowers And Tea Tap Into Lifestyle Aspirations

With an elegant new outpost in Vancouver, florist included, Avenue Road turns furniture shopping into a relaxed opportunity for design dreaming

Fashion & Apparel IKEA's Lifestyle Collaboration With Chris Stamp Taps Into Skate Culture

The streetwear-inspired collection from the LA designer includes skateboards, hoodies and other modern essentials

Automotive Bentley Introduces A Fragrance Inspired By Car Interiors

Bentley Momentum Unlimited cologne was created with scent elements including wood and leather

Beauty Follain Is Opening More Retail Stores To Take Clean Beauty Nationwide

The clean beauty retailer is planning to open 10 stores across the U.S., some of which will be "lifestyle centers" with restaurants and fitness studios

Retail Rethinking Physical Storefronts For Experiential Brand Building

PSFK researchers explore how brands are using physical storefronts to deliver experiences that showcase their unique offerings and commitment to customers