lifestyle

Brand Activation & Immersion Accor Hotels Courts Millennials With Curated Midscale Lifestyle Brand

Carefully crafted accommodations combine a trendy feel with choice amenities to target younger, midscale customers, including locally sourced food, bike rental and co-working spaces

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Health Equinox Launches Curated Travel Experiences With Morocco Adventure

Luxury fitness chain, Equinox is establishing itself in the hospitality industry with fitness retreats and hotels, all in line with its lifestyle concept

Delivery & Logistics Revamped Walmart Site Takes A Lifestyle Approach To Counter Amazon

The retailer's site redesign takes cues from lifestyle branding and highlights products that are available for pickup at the user's local store

Home Home Showrooms With Flowers And Tea Tap Into Lifestyle Aspirations

With an elegant new outpost in Vancouver, florist included, Avenue Road turns furniture shopping into a relaxed opportunity for design dreaming

Fashion & Apparel IKEA's Lifestyle Collaboration With Chris Stamp Taps Into Skate Culture

The streetwear-inspired collection from the LA designer includes skateboards, hoodies and other modern essentials

Automotive Bentley Introduces A Fragrance Inspired By Car Interiors

Bentley Momentum Unlimited cologne was created with scent elements including wood and leather

Beauty Follain Is Opening More Retail Stores To Take Clean Beauty Nationwide

The clean beauty retailer is planning to open 10 stores across the U.S., some of which will be "lifestyle centers" with restaurants and fitness studios

Retail Rethinking Physical Storefronts For Experiential Brand Building

PSFK researchers explore how brands are using physical storefronts to deliver experiences that showcase their unique offerings and commitment to customers

Design Porsche's First Concept Store Melds Automotive And Lifestyle

Porsche Design reopened their Costa Mesa location at a new location with an updated appearance

Cafe & Restaurant Gossamer Is A New Media Brand Dedicated To The Lifestyle Of Cannabis Culture

A new lifestyle magazine focuses the culture of Cannabis and its effects

Fitness & Sport SoulCycle Creates Space For Off-The-Bike Exercises

The move looks to expand the popular brand's fitness offerings

Design Goop Opens Permanent Store Designed With A Home In Mind

Goop Lab is located in Brentwood, Los Angeles and boasts an apothecary and greenhouse

Advertising 2017 Born Design Awards Survey A Contemporary Twist On Minimalism

The program spotlights design that blends simplicity with functionality and an emotional connection