Brand Activation & Immersion LEGO Offers Snapchat Audience Mobile-First AR Store Experience

At a London store activation, LEGO bridged the physical and digital experience by featuring a giant Snapchat code in an empty space for visitors to scan to access clothing, a DJ and more in AR

Fashion & Apparel WeWork London Office Invites Visitors To Shop Its Furnishings

The coworking brand's London popup invites visitors to shop wares from the likes of Urban Outfitters, Debenhams and Amazon featured in its space, promoting discovery of its services as well as the app

Food & Beverage High-End Restaurant Supplier Offers London Shoppers Quality Produce

Natoora created a store space to highlight high-quality produce and natural products, responding to consumer demand for transparency and reliability with fresh food

Beauty Amazon Fashion Offers London Shoppers Outpost Of Rotating Fashion Brands

In a week-long London pop-up activation, Amazon will showcase new brands every day from its recently launched digital fashion hub, including Tommy Hilfiger, Calvin Klein, Levi’s and more

Home IKEA 'Planning Studio' Provides Shoppers With Expert Advice And Consultations

The retailer created the Planning Studio to assist and advise online shoppers before making their final purchase, offering a personalized and more informative alternative to IKEA warehouse browsing for bedroom and kitchen items

Automotive Dry Cleaning Start-Up Targets On-The-Go Consumers With Drop-Offs Located In Transportation Hubs

VClean, a new London start-up, has set up "dry cleaning vending machines" at convenient spots for commuters to quickly drop off and pick up their garments as they go to and from work

Luxury Eco-Luxe Brand Offers London Shoppers Ethics-Focused Concept Store

The Maiyet Collective is a unique retail space offering education on ethical consumerism, providing shoppers with rotating merchandise from positive-impact brands as well as community events like panels and exhibits

Merchandising & Curation Byredo's London Flagship Prioritizes Shoppers' Comfort

The Swedish retailer wants to combine high-end quality with an inviting environment free from the pressure to buy, focusing its store on customer-associate dialogue

Shopper Marketing & Promotions Burberry Will Debut Inaugural Collection With 24-Hour Instagram Sale

Select merchandise from designer Riccardo Tisci's first collection with the British luxury brand will be available on social media and in the flagship location exclusively for a 24-hour period

Delivery & Logistics Häagen-Dazs Uses Geo-Targeting To Deliver To On-The-Go Customers

The ice cream brand is piloting a way to offer its products to those in need of a sweet treat wherever they are using location-based technology

Cafe & Restaurant London Health-Focused Restaurant Crafts All Meals Around Avocado

In a bid to appeal to health-conscious demographics, Covent Garden's Avobar offers guests an all-avocado menu alongside thematic décor and products like skin creams derived from the fruit

Store Experience & Design Luxury E-Tailer Opens Immersive London Store Providing Shoppers With Personal Stylists

The primarily online fashion retailer Matchesfashion is complementing its digital business with an experiential store in a London Mayfair townhouse

Children Airline Offers Passengers Wellness-Focused Flight, Including Sleeping Bunks, Childcare And Gym Equipment

As part of its Project Sunrise, Qantas Airways is working on a long-range airliner that boasts a range of wellness amenities to make the 20-hour flight from Sydney to London more tolerable

Hotels, Hospitality & Travel Virtual Concierge Helps Travelers Navigate London Like A Local

The app is called Lewis and provides tourists with multiple curated tours that enable them to design their own personalized and memorable travels