lyft

Brand Activation & Immersion Citi Bike's Summer-Long Scavenger Hunt Puts New York Riders To Test

For 12 weeks, New Yorkers can play along with other Citi Bikers on social media and on the road as they decipher weekly riddles so they can win prizes

Analysis Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Automotive Lyft Riders Can Earn Loyalty Points At Hilton And Delta

Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

Features Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Hotels, Hospitality & Travel American Airlines Partners With Digital Aviation Co For Luxury Airport Experience

American Airlines is partnering with Blade experiential travel company to upgrade its premium cx with private helicopter transport to and from the airport alongside expedited, ground-level personal attendant service

Loyalty & Membership Lyft 'Green Mode' Lets Riders Choose Electric Vehicles

Lyft intends to align with consumer interest in sustainability while helping promote EV drivers with a feature that lets riders select an environmentally friendly vehicle

Delivery & Logistics Future Amazon Customers Can Retrieve Their Packages From Public Buses

In an effort to help bolster public transit in an era of ridesharing as well as increase its last-mile delivery options, Amazon acquired a patent to use public buses as mobile delivery pick-up points

Post Purchase Service & Support How Companies Like SalesLoft Encourage Employee Loyalty With Elevated Benefits

Companies are filling the gaps in employee needs by offering innovative benefits packages, hoping to engage more people and invite loyalty

Automotive Via Introduces Shuttle Service For Los Angeles Metro Customers

Ridesharing startup Via is offering low-cost rides to and from three LA metro stations in order to increase public transportation engagement

Entertainment Cargo Offers Rideshare Customers Discounted Event Tickets

Riders can request a special code from their driver that gives them access to exclusive ticket pricing on concerts and sporting events

Loyalty & Membership Lyft's AR Capability Helps Drivers Find Riders' Exact Locations

The ride-hailing app recently submitted a patent for an integrated augmented reality system that would help drivers better locate their passengers, using past pickup and drop-off data to determine ideal locations

Retail Mobility Platform Makes Ride-Sharing Social With Group And Events Management

The multi-service rideshare app is poised to disrupt the transportation industry with group planning, prioritizing riders' occasions by letting them create one-time or recurring events, invite guests and finding them the optimal route

Fashion & Apparel Old Navy Customers Receive Discounted Lyft Rides To Pick Up Their Online Orders

The activation promotes the use of Lyft's services while adding value for holiday customers of the apparel retailer by offering a $10 voucher to those who select in-store pickup this December

Shopper Marketing & Promotion Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown

Capitalizing on the slated April train closure, Lyft is targeting affected NYC commuters with a campaign highlighting its new local-specific services and features