magazine

Brand Activation & Immersion PSFK Visits Time Out Magazine's New York Market For Curated Food, Drinks And Views

The publication's brand-new food hall features 21 of the city's best restaurants and chefs, plus a panoramic view of the Manhattan skyline

Advertising Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Banks, Insurance & Financial Services Interview: How Media Outlet Hacking Finance Delivers Content For A Fairer Future

Editor Leslie Campisi explains how the online publication aims to democratize finance by diversifying who talks about it, striving to redefine the industry from the ground up and describing how that will occur through integration with other sectors

Analysis How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

Beauty Marie Claire Offers Shoppers Content-Driven Ecommerce Platform

The brand is launching its own shoppable content as a separate site from the traditional editorial publication, offering readers a mix of apparel, accessories, makeup and more from highstreet and luxury brands chosen by the magazine's editors

Fashion & Apparel Jean Paul Gaultier Targets Airport Shoppers With Fragrance Activation

Hoping to tap the burgeoning airport retail market, the luxury brand launched an airport-exclusive fragrance activation with aviation-themed designs entitled "Gaultier Airlines"

Home New York Magazine Offers Holiday Shoppers An IRL Popup

The publication is launching a New York shop based on its digital shopping vertical, opening during peak holiday season and offering a wide variety of lifestyle brands featured on the site

Packaging & Product Engagement Columbia Journalism Review Debuts 'Fake News' Stand To Encourage Critical Media Consumption

The one-day activation composed entirely of the biggest fake news stories encouraged New York passersby to be wary of misinformation on social media, and reminded them to think critically ahead of the upcoming election

Entertainment Vogue Extends Consumer Reach By Offering Spanish Snapchat Edition

The fashion magazine will be producing Spanish-language content on its Snapchat Discover channel to simultaneously diversify its content and increase accessibility as well as target the platform's influential young audience

Hotels, Hospitality & Travel How Brands Like Away Use Content And Services To Integrate Into The Consumer's Life

Meaningful content, product support, partner services, and education can build loyalty by integrating a brand into the customer's everyday life

Health Interview: How The 'Apple Store Of Weed' Aims To Dominate The Cannabis Retail Market By Changing The Stoner Narrative

As MedMen's new chief marketing officer, former Visa executive David Dancer wants to make the nation's biggest pot merchant a household name, with a strategy that hinges on destigmatizing usage via upscale stores and a cultural branding campaign that positions marijuana as a lifestyle

Transactions & Payments Macy's And Cosmopolitan Magazine Let Shoppers Snap A Selfie To Trial Makeup

Macy's is debuting an AR app to let shoppers superimpose products used in the magazine's cover onto their own photos and then seamlessly shop the makeup they like

Fitness & Sport Interview: How Walmart's Digital Concierge Service Uses Omnichannel Conversational Commerce To Make Shopping Convenient And Personal

In this interview, Jetblack CEO and co-founder Jenny Fleiss explains how her members-only service aims to revolutionize how people shop by combining the convenience of ecommerce with the customized attention of a personal assistant

Retail Nike Targets Female Consumers With Vogue Sneaker Collaboration

In the first-ever women's collaboration for the athletic retailer's Jordan brand, Nike teamed up with the fashion magazine's editor, Anna Wintour, to design two limited-edition kicks