Marketing

Advertising Kylie Skin’s campaign showcased diversity and authenticity

Kylie Skin, a skincare brand founded by reality star Kylie Jenner, created a campaign featuring models with a range of skin tones, including a model with visible freckles. Rather than mask her freckles with makeup, they were highlighted in the shots, earning praise from consumers on social media.

Brand Activation & Immersion Why Trending Design Site Hunker Opened A Multi-Story House

Ahead of appearing at our upcoming retail conference, Hunker editor-in-chief Eve Epstein and Whereabout studio founder Gabriela Baiter talk building a media brand today and take us inside the Hunker House—the high-design IRL manifestation of the online decor site

Delivery & Logistics Donald Glover & Adidas Used Airdrop To Surprise Coachella Attendees With Free Sneakers

As detailed in our Future Of Retail 2020 report, randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Analysis NYRIW Preview: How High-End Bicycle Rental Roula Serves The Traveling Cyclist

Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Consumer Goods How Walgreens Is Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Home PSFK Research Paper Launch: Innovating The Path To Purchase For Home Goods Consumers

Explore how home-centric brands are positioning themselves as lifestyle partners by investing in new services, activations and marketing strategies outside of the traditional path to purchase

Case Study A24 Hosts Free Film Screenings In The Communities That Inspired Them

The studio's Public Access series will project films like Moonlight and Lady Bird on billboards across the country, proving that screenings, too, can be experiential

Fashion & Apparel T.J. Maxx Shoppers Can Connect And Share Inspiration Through Interactive Mirrors

In a powerful new marketing campaign, the discount chain lets store shoppers share personal stories through video-enabled changing room mirrors to inspire and boost confidence

Hotels, Hospitality & Travel Jetlagged Travelers Can Now Experience Tokyo On Their Own Schedule

Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

Entertainment Wrangler Fans Can Scan Their Back Pocket To Unlock Exclusive Merch And Footage

The jeans maker launched a mobile activation in partnership with the upcoming release of "Old Town Road," encouraging Wrangler wearers to "scan their booty" with their phones to unlock content

Automotive Lyft Riders Can Earn Loyalty Points At Hilton And Delta

Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

Food & Beverage Interview: DRINKS Ecommerce Marketplace On Enabling 'Wine As A Service'

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Beauty 'Avon On' Helps Brand Reps Organize Sales And Market Digital Content

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Fitness & Sport Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team