Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Author Allison Hékimian makes the case for using the typical B2C strategy for business relations, explaining the opportunity to establish resource partnerships and reinvent the showroom concept

The Met's Camp Collection takes inspiration from its upcoming annual gala theme and features eclectic pieces from an array of big-name designers for consumers to shop online and in-store

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Turning consumers' phone and computer cameras into a shopping tool, NexTech's AI uses facial recognition and anlysis to assess shoppers' reactions and urge them to purchase or suggests similar items

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising