Marketing

Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Brand Activation & Immersion How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Retail NYRIW Preview: Creative Agency On Helping Brands Sony, Hershey's, CVS, J&J And More Create Media That Captures Consumer Attention

Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape

Health Interview: How The 'Apple Store Of Weed' Aims To Dominate The Cannabis Retail Market By Changing The Stoner Narrative

As MedMen's new chief marketing officer, former Visa executive David Dancer wants to make the nation's biggest pot merchant a household name, with a strategy that hinges on destigmatizing usage via upscale stores and a cultural branding campaign that positions marijuana as a lifestyle

Video Do We Lose Our Sense Of Reality When Our Marketing Is Based On Lies?

Viacom executive Kodi Foster says that predictive models don’t work if the data they use is meaningless

Shopper Marketing & Promotions How Nike Reignited Its Brand With 'Just Do It'

Former Nike CMO Scott Bedbury on how a team of marketers 30 years ago unlocked how one brand could stand for something much bigger, more powerful, more relevant.

Fashion & Apparel Social Shopping App Opens First IRL Space To Serve As Workshop For Its Members

Depop is using its first physical location to show its seller members how to brand themselves and strengthen its community bond in the process

Brand Activation & Immersion Bacardi Creates Consumer-Chosen Content For Its IGTV Debut

The spirits company made its fans part of the production process, allowing them to vote on what locations and camera angles to use via Instagram polls, letting its consumers have an active role in brand content creation

Video Conversation Is Your Content Marketing

Marketing expert Kenyatta Cheese says that active participation is critical in brand interaction with customers

Video Content & Commerce Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers in how they can work to treat content and commerce as conjoined parts of an evolved retail ecosystem

Video The Internet Is Dead

Viacom executive Kodi Foster says that the internet is from a past age, apps are about to come to an end and we’ll all start living digitally in messaging apps

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Baby Boomers Op-Ed: The Marketing Potential Of Boomers And Un-Money

Founder and CEO of NYC-based marketing agency Renegade Drew Neisser explains how marketers can take cues from two speakers at PSFK's CX Conference who revealed the potential of the underserved baby-boomer demographic as well as offering non-traditional currencies and exchanges

Video Occasion-Based Marketing Debrief Webinar Video

PSFK President of Research & Strategy Scott Lachut and Senior Strategist Penn Whaling guide viewers through a framework for brands and retailers to use relevant occasions and events to build long-term consumer engagement