52% of Gen Z males prefer non-traditional sports content, such as competitive gaming or obstacle courses, with many citing an overabundance of advertising as a reason why

Amongst marketers, 31% of marketers vote events as being the single most effective marketing channel (even over email marketing)

Instagram Stories boasts 400 million daily, more than half that of Snapchat, who only features less than 200 million users

Netflix’s co-produced original shows with broadcasters have grown to 12 percent, while Amazon boasts 8% co-production

Millennials trust user-generated-content 50% more than other types of media

Only 8% of consumers are 'very satisfied' with marketing emails

85% of marketers say location-based advertising helped them grow customer base

96% of consumers believe that cannabis marketers need to build ‘buzz’ around their bud to survive

[Stat] Consumers Don't Trust Companies As Much As They Used To

Marketers are shifting their focus from VR to AR

Bookstore promotes its books to Instagram followers using some clever framing

Facebook launches quarterly print magazine catered to business leaders and execs

Victoria Beckham opens a flagship store in London that taps into fine-art world, showing off old master paintings

Amazon Treasure Truck sells meat to customers IRL to increase brand engagement

Johnny Walker campaign plays up social bonding aspect of whisky

Marketers eye Amazon as advertising alternative to Facebook/Google

Vitamin Shoppe to localize marketing with 800 Instagram accounts for each US stores

77% of consumers believe that Cannabis branding will need to bring greater legitimacy to the industry

4 lessons in marketing agility from the direct-to-consumer revolution

[News] Teens Are Swarming Craft Stores Like Hobby Lobby For A Photo Challenge

[Stat] American kids are ditching Facebook in record numbers

[Insight] Why generational marketing could send retailers back to the drawing board

[Insight] Marketing To The Generations: Boomers And Gen X