Ahead of Roula's site tour during New York Retail Innovation Week, CEO Mark Voysey explains how he built a premium bicycle brand around consumer demand for on-the-go fitness, helping provide ultimate efficiency for the traveling cyclist

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Explore how home-centric brands are positioning themselves as lifestyle partners by investing in new services, activations and marketing strategies outside of the traditional path to purchase

The studio's Public Access series will project films like Moonlight and Lady Bird on billboards across the country, proving that screenings, too, can be experiential

In a powerful new marketing campaign, the discount chain lets store shoppers share personal stories through video-enabled changing room mirrors to inspire and boost confidence

Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

The jeans maker launched a mobile activation in partnership with the upcoming release of "Old Town Road," encouraging Wrangler wearers to "scan their booty" with their phones to unlock content

Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

The mobile app and content hub will streamline sales reps' activity and provide them access to branded social media content for easy online sharing and promotion

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Striving to establish a shopping platform that can effectively compete with Amazon, Google is slated to launch in-content YouTube adds that will connect video viewers to products

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Author Allison Hékimian makes the case for using the typical B2C strategy for business relations, explaining the opportunity to establish resource partnerships and reinvent the showroom concept