marriott

Advertising Interview: Marriott On Elevating The Business Travel Experience Through Local Culture

Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return with a unique and sharable stay

Analysis From Marriott To Vans, How To Build Loyalty With Exclusive Members-Only Clubs

From PSFK's Loyalty Debrief, here are three examples of how contemporary retailers are leveraging members-only access to develop stronger bonds with customers and fans

Automotive Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Hotels, Hospitality & Travel Marriott Home-Rental Service Offers Travelers Airbnb Alternative

Hotel giant Marriott is testing a pilot home-rental program in Europe, launching in the U.S. later if successful

Brand Activation & Immersion How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations

Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences

Retail Hotel Guests Can Visit Pantone's Pantry To Immerse Themselves In Living Coral

Pantone teamed up with Tribute Portfolio, Marriott International’s newest collection of independent hotels, to launch a series of experiential popups displays, the first of which debuted at Art Basel featuring Pantone's color of the year

Food & Beverage Marriott Guests Can Customize Virtual Room Decor By Scanning A Pepsi Water Bottle

Marriott Hotels is collaborating with PepsiCo Lifewtr AR-enabled bottles for a virtual art activation that allows guests to customize a digital hotel room, choosing from a mobile gallery or even creating their own art

Entertainment Marriott Offers Verified Spaces For Bumble Members To Meet Their Dates

Bridging the gap between online and offline community, the dating app is partnering with Marriott's Moxy hotels to provide entertaining meeting spaces for younger, digitally connected consumers

Shopper Marketing & Promotion Marriott's Boutique Brand Offers Guests "Friendsgiving" Package

The hospitality company's Tribune Portfolio hotels will offer overnight stays featuring dinner, board games and cocktails in a community-oriented package themed around Thanksgiving

Loyalty & Membership W Hotels Launching In-House Record Label As Part Of Loyalty Program

W Records will offer artists a 360 deal including a recording studio, a production team and help with packaging and branding, aiming to offer guests choice cultural experiences

Hotels, Hospitality & Travel Marriott Will Offer A Dream NFL Job To A Lucky Rewards Member

The hotel is promoting its rewards program by encouraging members to create audition videos to become the company's NFL Global Correspondent for the current football season

Shopper Education & Assistance Marriott Guests Can Access Their Room Key Cards Using Facial Recognition

The hotel chain is using identity-recognition capabilities from Alibaba to allow guests to check in without having to speak to front desk agents, expediting the process while also liberating human agents to perform more meaningful work

Shopper Marketing & Promotion Marriott's AR App Gives Travelers Access To Virtual Resort Tours

Would-be guests can use the augmented reality feature to 'walk' through the rooms, restaurants and beaches of eight resort locations across the Caribbean and Mexico

Shopper Education & Assistance Alexa For Hospitality Caters Specifically To Hotel Guests

Amazon is partnering with Marriott to introduce a connected system that will be customized for each property, offering hotel guests optimal convenience and the possibility of staying in synch with their digital environment

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