Mars

Analysis How Retailers Like Rent The Runway Utilize Consumer Data For Optimal Innovation

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

Features How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Food & Beverage Beverage Retailer's AI-Enabled Aisles Help Shoppers Choose Their Whisky

BevMo! is incentivizing store visits by streamlining and customizing the shopping experience, offering Smart Aisles that ask shoppers questions about their preferences to guide them to the best option

Brand Activation & Immersion How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

Automotive How Elon Musk Turned A Rocket Launch Into An Unforgettable Marketing Opportunity

A Starman sitting in a tin can is currently navigating the heavens, soundtracked by David Bowie. How did it—and we—get there?

Advertising A New TV Project Hopes To Give Viewers A Portal Into Outer Space

Sen wants to become the first television network to focus exclusively on gathering and providing viewers with information about space

Gaming & Play Try To Survive On Mars With This NASA-Approved VR Game

Creators of the game used scientific data for its world-building

Design This Indestructible Hoodie Is Designed To Outlive You

Vollebak's 100-Year Hoodie is built from the same materials found in spacesuits

Home IKEA Sends Designers To A Mars Simulation To Inspire Compact Furniture

Designers from the Swedish furniture company will be working in a space that simulates the astronaut experience

Advertising Mars Wants People To Host In-Home Chocolate Parties

The confectionary company has developed The Cocoa Exchange as a way of selling premium chocolate products

Innovation 5 Great Marketing Storytellers Speaking At PSFK 2017

These marketing experts are redefining how brands tell their stories

Fashion & Apparel A Sneaker Concept Made For Fashion-Forward Space Travelers

The shoe draws inspiration from SpaceX and Y-3

Hotels, Hospitality & Travel National Geographic Sets Up A Model Home To Replicate Life On Mars

Th publication has simulated a model home that could, in theory, sustain life on the red planet

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