Beauty How Retailers Like Rent The Runway Utilize Consumer Data For Optimal Innovation

From PSFK's Accelerating Innovation In Retail report, here's how today's brands and retailers are using a data-driven approach to research and development

Merchandising & Curation How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

Brand Activation & Immersion Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Consumer Goods How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

Advertising Try To Survive On Mars With This NASA-Approved VR Game

Creators of the game used scientific data for its world-building

Food & Beverage Mars Wants People To Host In-Home Chocolate Parties

The confectionary company has developed The Cocoa Exchange as a way of selling premium chocolate products

Hotels, Hospitality & Travel National Geographic Sets Up A Model Home To Replicate Life On Mars

Th publication has simulated a model home that could, in theory, sustain life on the red planet

Technology Explore The Red Planet In A Yellow School Bus

Lockheed Martin inspires the next generation of explorers with an out-of-this-world experience

Design A Grieving Set Designed for Mars Astronauts

For the coming space age, a new way to grieve

Gaming & Play NASA Wants You to Explore Mars in a Z-2 Spacesuit

VR headsets let you touch down on the Red Planet

Home Mars Colonies Could Be Made Up of Giant, 3D-Printed Igloos

The Mars Ice House is NASA's contest-winning design and would leverage Mars' ice pockets as building material

Design The High Fashion Mars Suit We've Been Waiting For

Alexandra Lucas' multilayered spacesuit, which includes protection against radiation, could help us land on Mars in style

Space Lollypops are Out of this World

LIQNYC plays god, turns our solar system into consumable candy

Work NASA-Microsoft Venture Sends Scientists to Mars with Holograms

The HoloLens wearable tech from Microsoft puts NASA scientists on the fourth planet from the Sun