MasterCard

Advertising What Mastercard's PRICELESS Restaurant Experience Says About The Future Of Brand Loyalty

PSFK visited Mastercard's new NYC restaurant and spoke to the brand's CMO about cultivating accessible brand loyalty for over-saturated consumers through immersive experiences

Banks, Insurance & Financial Services Mastercard's Culinary Venture Brings Top Global Restaurants To Foodies

Mastercard has taken three top restaurants from a variety of countries to give consumers an immersive global experience from home

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Cafe & Restaurant PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Gaming & Play Sonic Customers Can Order By Voice With Mastercard And ZIVELO Kiosk Tech

The two companies are testing a pilot program for self-service voice capabilities at the fast-food restaurant to enhance quick and personalized transactions

Loyalty & Membership Amazon Pay Comes To More Ecomms Through WorldPay Partnership

The etailer is working with the payment processing platform to put Amazon Pay in the checkouts of many more online retailers, eventually hoping to link with Alexa and other channels

Analysis Interview: How Mastercard Is Investing In A Sonic Identity To Immerse Customers In Its Brand

Mastercard chief marketing and communications officer speaks to PSFK about the company's evolution in accordance with consumer behavior, transforming its logo into a sonic-visual experience and dropping its written name to better suit today's retail environments

Shopper Marketing & Promotion Mastercard Launches Sonic Identity To Immerse Consumers In Its Brand

Mastercard designed a signature sound that plays when customers use its services across various platforms, further defining its digital identity and joining the growing sonic space as voice technology continues to expand

Video Making Convenience A Currency

Watch MasterCard’s EVP of North America Marketing & Communications speak at PSFK's Future of Retail 2019 Conference on retail’s phygital future

Features Podcast: How Mastercard Caters To Retail's Phygital New World

In this episode, Mastercard EVP of North America Marketing & Communications, Cheryl Guerin, explains the key components of a hybrid digital-physical retail experience, as well as why Mastercard is dropping the name from its logo to let the symbol speak for itself

Fashion & Apparel How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

Interview Interview: Mastercard EVP of North America Marketing & Communications On Retail's Phygital Future

In this sponsored interview from PSFK's Future of Retail 2019 conference, Mastercard's EVP of North America Marketing & Communications, Cheryl Guerin, explains the value of technology to developing a phygital retail experience, as well as why the brand is dropping the name from its logo to let the symbol speak for itself

Automotive Honda's Gamified In-Car Platform Rewards Members For Purchasing While They Ride

The comprehensive in-car platform allows passengers to make purchases like gas, food delivery and parking; use infotainment features on their mobile devices; and even earn reward points for their spending

Luxury Visitors To Fred Segal's 29 Rooms Popup Can Shop Its Online Store IRL

Visitors to the retailer's popup can shop a virtual rendering of one of its IRL stores, browsing and buying through a 3D simulator and receiving a one-time perk of $30 in credit for a $200 purchase made with MasterCard