McDonald's

Fashion & Apparel 5 Must-See Spots From PSFK's Chicago Retail Guide

In PSFK’s Chicago Retail Guide, we highlight some of the key players creating innovative retail and hospitality concepts in the Windy City

Cafe & Restaurant Coffee Drinkers Can Order Their McCafe Delivery Through WeChat

The chain's Shanghai customers can use the messaging app to order food and coffee for delivery, helping the franchise compete with other popular delivery services from Luckin and Starbucks

Food & Beverage McDonald's Lets Consumers Redeem MacCoins For A Free Big Mac

The international fast-food retailer created MacCoin giveaways in honor of the Big Mac's 50th, letting consumers exchange the currency for the iconic burger in participating countries

Grocery, Convenience & Supermarket McDonald's To Introduce Cashier-Less Kiosk Checkout At All U.S. Locations

The fast-food brand sets a goal for enabling a self-service experience across all of the country's locations, joining the increasing embrace of automation within convenience and food

Cafe & Restaurant These Popular Brands Are Teaming Up To Amplify Their Product Releases

Fast food is meeting fashion as McDonalds and Shake Shack partner with Joe Freshgoods and Allbirds to release limited edition mashup merch

Packaging & Product Engagement Internet Chefs Are Making Fake McDonald's At Home

In a Facebook group, home cooks compete to recreate the fast food chain's fare in their own kitchens

Advertising McDonald's Presents Weather News As Menu Emojis

Digital billboards give live forecast updates as burgers and fries

Brand Activation & Immersion Op-Ed: 'Change Or Die': 5 Retail Lessons From GlobalShop 2018

Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year's GlobalShop retail conference in Chicago

Advertising McDonald's Is Using Its Arches to Direct You To Its Nearest Location

The "Follow the Arches" campaign breaks the famous logo up into portions that point people to the closest restaurant

Retail McDonald's Singapore Introduces Phone Lockers

The company hopes to encourage patrons to set aside technology in favor of communication

Food & Beverage McDonalds Has Debuted The McVegan In Finland

The fast food chain is testing out the appeal and branding of meatless products

Entertainment McDonald's Transforms Drink Trays Into A Portable Boombox

The collectible is made for music and McFlurry lovers alike

Advertising McDonald's Drive-Thru Actually Drives Up To Diners

The campaign created a drive-thru truck that brought fast food to the people

Retail McDonald's Has Invented A New Utensil For Fry Eating

The frork is part of a marketing push to advertise McDonald's new "Signature Crafted Recipes" sandwich, to help scoop up any food that might fall out