McDonald's

Analysis Leading Food Names Like McDonald's Are Optimizing Ordering With AI Technology

From menus curated to individuals' dietary needs to offers that adjust in real time to trends and even weather patterns, here's how top food names like Sonic and THE.FIT are using AI to enable tailored food experiences

Brand Activation & Immersion PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Design McDonald's Next-Gen Times Square Flagship Combines Digital And Physical Hospitality

The location takes advantage of ordering and delivery technologies to elevate the guest experience, mixing digital and human assistance like speedy kiosk selection and table service to build McDonald's "Experience of the Future"

Cafe & Restaurant McDonald's 'McHive' Is Its Smallest Cafe Dedicated To Supporting The Bees

The chain's smallest-ever restaurant invites bee clientele into its interior, where they can avail themselves of the fully functional hive

Features Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Food & Beverage McDonald's Personalizes Its Drive-Through With Tailored Menu Offerings

The fast-food franchise is implementing menus that adapt in accordance with real-time factors like weather, trending items and customers' orders as they go

Fashion & Apparel 5 Must-See Spots From PSFK's Chicago Retail Guide

In PSFK’s Chicago Retail Guide, we highlight some of the key players creating innovative retail and hospitality concepts in the Windy City

Delivery & Logistics Coffee Drinkers Can Order Their McCafe Delivery Through WeChat

The chain's Shanghai customers can use the messaging app to order food and coffee for delivery, helping the franchise compete with other popular delivery services from Luckin and Starbucks

Shopper Marketing & Promotion McDonald's Lets Consumers Redeem MacCoins For A Free Big Mac

The international fast-food retailer created MacCoin giveaways in honor of the Big Mac's 50th, letting consumers exchange the currency for the iconic burger in participating countries

Grocery, Convenience & Supermarket McDonald's To Introduce Cashier-Less Kiosk Checkout At All U.S. Locations

The fast-food brand sets a goal for enabling a self-service experience across all of the country's locations, joining the increasing embrace of automation within convenience and food

Cafe & Restaurant These Popular Brands Are Teaming Up To Amplify Their Product Releases

Fast food is meeting fashion as McDonalds and Shake Shack partner with Joe Freshgoods and Allbirds to release limited edition mashup merch

Packaging & Product Engagement Internet Chefs Are Making Fake McDonald's At Home

In a Facebook group, home cooks compete to recreate the fast food chain's fare in their own kitchens

Advertising McDonald's Presents Weather News As Menu Emojis

Digital billboards give live forecast updates as burgers and fries

Loyalty & Membership Op-Ed: 'Change Or Die': 5 Retail Lessons From GlobalShop 2018

Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year's GlobalShop retail conference in Chicago

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