mini

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Automotive Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Analysis NYRIW Preview: Hollwich Kushner Executive On Building Dynamic Store Experiences For Casper, MINI, Uniqlo And More

Ahead of the Store Design in a Digital Age panel during NYRIW, PSFK interviewed Hollwich Kushner architecture and design office CEO Marc Kushner to learn how leading retailers are creating memorable, brand-specific store experiences for customers

Brand Activation & Immersion Car Buyers Can Schedule Their Next Mini Test Drive On Twitter

To promote its Countryman and hybrid vehicles, Mini is allowing interested parties to tweet @MiniUSA to schedule a drive, hoping to use the social platform to target more millennial consumers

Packaging & Product Engagement MINI Creates Short Films To Show Off Latest Cargo Model

The car brand designed a video campaign to highlight the spaciousness of its new Countryman model, merging art with advertising in a bid to engage consumers

Advertising MINI Campaign Helps Drivers And Walkers Get Around Berlin Faster

The British auto dealer invented a creative campaign around Germany's capital city to promote the MINI's new real-time traffic feature

Cafe & Restaurant Former Paint Factory Becomes An Experimental Co-Living Hotspot In Shanghai

The project creates a micro neighborhood blending residential, retail and public space

Design MINI Living Urban Cabin In Brooklyn Explores Relocation Stress

Contrasting shapes and materials communicate places to seek comfort and improve personal well-being

Hotels, Hospitality & Travel Luxurious Camper Pod Inspired By The New MINI Car

The concept design project showcases how the automotive brand can fit into the luxury camping market

Analysis Auto Shows Evolve Beyond Marketing As Industry Pivots To Broader Mobility Focus

The traditional auto show is dying, along with traditional car ownership

Automotive MINI's Personal Mobility Assistant Helps Drivers Plan Outside The Vehicle

The free app offers an innovative new way to organize trips

Retail MINI Partners With Young Fashion Designers Launching Genderless Sweatshirt Collection

Each designer brought their own creative perspective to a unisex apparel icon

Design MINI Designs A Sharable And Customized Car

The car brand has unveiled VISION NEXT 100 to showcase their vision on the future of mobility

Innovation MINI's Google Glass-style Eyewear Meets Driver Needs

The Augmented Vision eyewear prototype incorporates vehicle connectivity and safety features