modiface

Beauty L'Oreal's ModiFace Brings Virtual Makeup Trial To Amazon Mobile Shoppers

In an exclusive with PSFK, the CEO of ModiFace speaks to the power of the beauty x tech co's proprietary artificial intelligence and AR simulation to enhance digital discovery and boost shopper confidence—at scale

Brand Activation & Immersion PSFK Research Paper Launch: Reinventing Beauty Services Through Experiences & Engagement

Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

Merchandising & Curation Garnier Virtual Shade Selector Lets Walmart Shoppers Trial Hair Color

The virtual beauty tool from ModiFace debuted on GarnierUSA.com last year, and is now coming to Walmart locations for an in-store pilot that lets shoppers preview over 100 hair shades

Packaging & Product Engagement Nail Polish Fanatics Can Try Out Colors In Modiface's Virtual Nail Salon

The AR platform tracks hands from as much as half a meter away to superimpose polish colors and textures of customers' choice onto their nails in real time, enabling mess-free on-demand trial via mobile device

Beauty Pinterest Filters Let Users Search Beauty Content By Skin Tone

The inclusive discovery tool uses AI to tailor results to users looking for product inspiration and beauty tips

Retail Makeup Brand Helps Shoppers Try New Eyebrow Shapes In AR

Benefit launched an augmented reality app for users to experiment with new eyebrow looks before they reach for the tweezers

Retail Augmented Reality Mirrors Help MAC Customers Try Different Shades

The technology lets shoppers try on different products the same time with just the touch of a button

Beauty Estée Lauder Is Combining Chatbots With Augmented Reality

The cosmetics brand partnered with ModiFace to create a bot that lets customers see how makeup will look on their actual face before buying

Beauty Roundtable: Beauty For One And All

Modiface, Curology, PHLUR, Squire and Narvar advise on how beauty and personal care brands can navigate an industry that will be required to become more intimate and personalized

Technology Sephora Launches Augmented Reality Makeup Artist

The service allows customers to pick ideal products using a Facebook Messenger chatbot

Advertising Editorial Roundtable: Customer Engagement Comes Home

PSFK hosts a discussion with 5 experts on advertising engagement behind closed doors

Beauty This AI Can Be Your Personal Beauty Advisor

A Toronto-based company has developed a chatbot that can provide personalized recommendations based on your skin

Retail Try Your Makeup On Using Augmented Reality

No more cotton pads or makeup remover—virtual makeup simulator just got a makeover

Technology Makeup Mirror at CES 2016 Takes All the Guesswork Out of Beauty

Pucker your lips and watch augmented reality transform them

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