Music

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Automotive Ford Taps Spotify Audience To Reach Younger Car Buyers

The collaboration between the streaming service and the automaker is intended to benefit both parties, giving the former additional ad revenue while offering the latter access to millennial listeners

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Brand Activation & Immersion AR-Enabled Bose Sunglasses Offer Coachella Guests Exclusive Content

Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

Entertainment Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Delivery & Logistics Coachella Guests Can Skip Concession Lines And Order Via Postmates

Postmates Pickup is helping feed hungry festival goers faster, letting them order from ahead from the app and pick up their food on the fairgrounds when ready

Events The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

Fashion & Apparel Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Hotels, Hospitality & Travel W Hotels Launching In-House Record Label As Part Of Loyalty Program

W Records will offer artists a 360 deal including a recording studio, a production team and help with packaging and branding, aiming to offer guests choice cultural experiences

Shopper Marketing & Promotions Uber Hosts A Music Festival Showcasing The Talent Of Its Drivers

Uber Radio Live is a three-day concert that will highlight the music of Austin's Uber drivers, part of the brand's overarching efforts to better its company culture and support its employees, while also providing its customers with interactive entertainment

Packaging & Product Engagement Under Armour Offers New Yorkers Three-Story Pop-Up Experience

The athletic apparel brand collaborated with A$AP Rocky to design a new shoe and pop-up shop to celebrate its release, offering visitors exclusive merchandise, a rave party and an indoor skate park

Loyalty & Membership How AI Is Enabling Streaming Services To Personalize Customers' Mixes

Streaming services are changing the way consumers listen to music and enhancing their discovery process by providing a data-driven, customized experience

Retail How Artificial Intelligence Is Augmenting The Musical Composition Process

Companies are introducing software that allows musicians to curate content through digital AI experiences anywhere, anytime

Automotive Jaguar Lets Fans Remix Pop Singer's Latest Hit Based On Test Drive Data

AI sensors in the automaker's PACE vehicles enable users to remix Dua Lipa's music from behind the wheel based on how they drive, or use an adjoining app