Music

Advertising The Knot Partners With Spotify To Help Betrothed Discover Wedding Tracks

The wedding planner site is teaming up with the streaming service to help couples discover music for their celebration with a curated playlist, targeting the millennial marrying cohort

Brand Activation & Immersion Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Hotels, Hospitality & Travel W Hotels Launching In-House Record Label As Part Of Loyalty Program

W Records will offer artists a 360 deal including a recording studio, a production team and help with packaging and branding, aiming to offer guests choice cultural experiences

Automotive Uber Hosts A Music Festival Showcasing The Talent Of Its Drivers

Uber Radio Live is a three-day concert that will highlight the music of Austin's Uber drivers, part of the brand's overarching efforts to better its company culture and support its employees, while also providing its customers with interactive entertainment

Fashion & Apparel Under Armour Offers New Yorkers Three-Story Pop-Up Experience

The athletic apparel brand collaborated with A$AP Rocky to design a new shoe and pop-up shop to celebrate its release, offering visitors exclusive merchandise, a rave party and an indoor skate park

Entertainment How AI Is Enabling Streaming Services To Personalize Customers' Mixes

Streaming services are changing the way consumers listen to music and enhancing their discovery process by providing a data-driven, customized experience

Retail How Artificial Intelligence Is Augmenting The Musical Composition Process

Companies are introducing software that allows musicians to curate content through digital AI experiences anywhere, anytime

Shopper Marketing & Promotions Jaguar Lets Fans Remix Pop Singer's Latest Hit Based On Test Drive Data

AI sensors in the automaker's PACE vehicles enable users to remix Dua Lipa's music from behind the wheel based on how they drive, or use an adjoining app

Shopper Education & Assistance How AI Is Enabling Innovative Musical Collaboration

Music startups are increasingly employing AI-enabled music platforms that cater towards collaborative and sharable musical experiences, democratizing the industry by allowing users to act as creators

Entertainment Shoppable AR Lens Nudges Nicki Minaj Fans To Her Album Web Store

After experiencing the augmented reality lens, fans are directed to the musician's website where they can purchase her latest album and "Queen" necklace via the platform's shop button

Technology Sony Makes David Bowie Exhibit Available To All In VR

The entertainment giant will bring the popular museum experience, which explores the singer's life, to enabled devices this fall, making art more accessible to a wider audience

Customer Experience Journey Louvre Offers Visitors Self-Guided Tours Narrated By Beyoncé And Jay-Z

Guests can guide themselves through the Carters' first music video collaboration as a married couple, offering a pop-culture-relevant frame of reference for visitors to experience famous artworks through

Entertainment Company To Launch World's First Live-Streamed AR Performance

Firstage is permitting ultimate connectivity between musicians and their fans by enabling live-performance streaming in AR, helping bolster the music community while also permitting music lovers greater convenience

Innovation Interview: An AR App That Enhances How Fans Connect To Their Favorite Musicians

Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist