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Automotive Automotive GPS Platform Waze Is Helping Retailers Anticipate Consumer Needs

The community-driven navigation app launched a proactive shift in strategy that focuses on leveraging data to predict and potentially influence driver needs

Hotels, Hospitality & Travel How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Post Purchase Service & Support Airbnb's Navigation Tool Helps Travelers Locate Off-Trail Stays

Geocoding system What3words is teaming up with Airbnb to help its customers hunt down unique or hidden lodges not easily found through other navigation services, like a tent in a Mongolian forest

Technology Waze Lets Commuters Earn Money By Offering Carpooling Service

Democratizing rideshare services even further, navigation app Waze is testing out a carpool feature that will let regular people pick up passengers along their commute to work or school and earn commission

Banks, Insurance & Financial Services Alipay Offers Customers An In-App Guide To Oktoberfest In Chinese

To help Chinese customers navigate Munich's Oktoberfest celebration, Alipay launched an in-app guide alongside its payment service, recommending attractions while reducing wait-times to pay

Grocery, Convenience & Supermarket AR Helps Chinese Shoppers Better Understand Foreign Brands (And Where To Find Them)

Coolhobo adds augmented reality to grocery retail, with product information, in-store navigation and access to likeminded shopping communities

Shopper Education & Assistance Cyclists Could Avoid Injury With This Wearable From Ford

Ford continues to broaden its outlook on mobility options for consumers with a smart jacket concept that helps people cycle more confidently and better coexist with cars and pedestrians

Delivery & Logistics Video: Solving The Unaddressable

what3words allows delivery and connected services to reach everyone on Earth

Retail Supermarket Is Developing An App To Map Out Your Shopping

A grocery store in the Netherlands testing out a new wayfinding app that will determine the best route through a shopping list

Hotels, Hospitality & Travel Google Is Mapping Out Cities According To Accessibility

Google Maps has added details to help people find wheelchair-accessible routes in several major cities around the world

Advertising Tesla's Online Trip Planner Helps EV Owners Map Out Their Journeys

Tesla's road map tool, which helps electric car owners plan trips based on the locations of charging stations, was made available online

Advertising Google Maps Alerts Bus Riders So They Don't Miss Their Stop

A new update to the Google Maps app provides real-time notifications so you know when to get off public transit

Advertising Half-Naked Man Guides You Through Cities In This Wacky AR App

When he isn't too busy dancing, HotStepper's underwear-clad assistant leads your to your destination

Automotive Augmented Reality Windshields Are Getting Closer With Latest Tech Leap

Continental’s new DMD projection technology puts information right in a driver's line of sight