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January 16, 2019 | New York City
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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Matthew Bright is the head of technical marketing at the Thin Film Electronics NFC Innovation Center in San Jose, California. Following a vision of ‘building intelligence into everyday things’, he leads customer and partner engagement for a new generation of NFC tags and RF anti-shoplifting labels based on highly scalable printed electronics technology. Matthew holds a degree in electrical engineering from the University of Michigan and has extensive experience in semiconductor marketing for mobile applications, including Flash memory, multi-chip modules, and short-range wireless communications. Matt also serves as Chair of the Retail Working Group of the NFC Forum.

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Tim was the Global Creative Director of Avery Dennison, the world’s largest supplier of RFID solutions in retail and a global leader in labeling and packaging materials. Tim has held many leading creative roles at Burberry Japan, Gucci, Christian Dior, Sonia Rykiel and Onward Kashiyama in the past. At Avery Dennison, he brings more than twenty years of experience in telling compelling stories and creating powerful brand realities for some of the world's leading retailers and fashion brands to bear.

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