Brand Activation & Immersion Amazon's Streaming Platform Lets Thursday Night Football Fans Shop Ads

Game-streaming service Twitch allows viewers to buy official merchandise while watching live-streams of the game, capitalizing on the wide captive audience of football season

Hotels, Hospitality & Travel Marriott Will Offer A Dream NFL Job To A Lucky Rewards Member

The hotel is promoting its rewards program by encouraging members to create audition videos to become the company's NFL Global Correspondent for the current football season

Consumer Goods Pepsi Provides Football Fans With A Multi-City Tailgate Tour

Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Fitness & Sport Ticketmaster Is Offering NFL Fans A Fully Digital Ticketing System

Giving teams real-time insights and customers a safer ticket-buying experience

Advertising These NFL Beer Glasses Light Up After A Touchdown

Bud Light created glasses for New England Patriots fans to drink from that light up whenever the Patriots score a touchdown during the game

Food & Beverage Tostito's Lucky Bags Are Blessed With Every NFL Team’s Pre-Game Superstition

Open those bags of chips and unleash the good luck charm for your favorite NFL team this football season!

Design The NFL Is Tapping Into Creative Talent Of Young Designers

PSFK attended an event co-hosted by NFL and FIT, celebrating design creations by several students

Fitness & Sport The NFL Is Making A VR Series About Preparing For Game Day

The episodes will be available through YouTube and an app designed for Google Daydream

Fashion & Apparel Handbags Crafted From An Old NFL Stadium

People for Urban Progress is an up-cycling program that tackles the waste problem of big demolitions

Advertising The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Banks, Insurance & Financial Services The Minnesota Vikings Are Getting A New High-Tech VR Fan Experience

The football team is offering a high-tech, virtual reality entertainment in their Vikings Voyage museum that's a part of their new stadium

Advertising Social Chats Transformed Into Musical Tracks

Bose fans on Twitter can watch their messages transform into recorded lyrics

Health NFL Athlete App Monitors Health Concerns

A way for athletes to check their health and avoid CTE

Gaming & Play How to Be the Smartest Super Bowl Fan in the Room

Microsoft, Uber, Domino's and more provide a range of ways to prep for Super Bowl 50