nissan

Analysis From Nissan To Nike, Experiential Stores Are Driving Foot Traffic

Consumers can take advantage of immersive experiences like a multi-story locations featuring new items, archival collections and galleries

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Brand Activation & Immersion Paris Shoppers Can Test Out Nissans At Digital-Focused City-Center Hub

Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online

Delivery & Logistics Muji Helped Design A Weather-Proof Autonomous Shuttle Bus

The Japanese retailer known for its minimalist aesthetic helped design a self-driving bus called Gacha, created with safety in mind and put to the test in Finland's most hazardous weather conditions

Shopper Marketing & Promotion DHL Is Offering New Yorkers Free Zero-Emission Rides

The delivery company's eco-friendly ride service is the result of its partnership with Formula E to promote e-mobility in big cities, accessible to users through the DHL Mobility Quest app

Brand Activation & Immersion Jaguar Modifies Its Approach To Retain Its Roar As A Quieter, Electrified Brand

Faced with technology-driven upheaval, the luxury auto brand is fostering continuity between its past and future, sustaining its reputation for speed and power that consumers recognize while also offering them an environmentally friendly model

Design Nissan Created Wireless Streetlights Powered By Recycled Batteries And The Sun

The Reborn Streetlight aims to provide sustainable and reliable light with its solar and battery-powered design while also putting to use old EV batteries

Advertising Nissan Outfits Japanese Inn With Self-Parking Slippers

Using a miniaturized version of Nissan's autonomous vehicle parking technology, these slippers are never out of place

Advertising Nissan Campaign Teaches Women In Saudi Arabia How To Drive

Women in the country will be allowed to drive for the first time beginning in June

Automotive Trio Of Concepts Explores Japanese Design At The Detroit Auto Show

Traditional Japanese crafts find new applications in vehicle concepts at the 2018 North American International Auto Show

Advertising Nissan EVs Can Now Turn Engine Noises Into Song

Canto varies in tone and pitch when the vehicle accelerates, brakes or reverses

Design Nissan's Concept Car Tells Drivers If They Need To Drink Water

The auto brand partnered with Paulien Routs and Droog Design to use their color-changing material in a Nissan Juke to promote keeping drivers hydrated

Retail Nissan's New Vehicle Can Be Driven With A Single Pedal

The updated electric Leaf has longer range and more power, in an attempt to undercut rivals from Tesla and General Motors

Hotels, Hospitality & Travel INFINITI Creates An Electric Race Car For A Hypothetical Past

The handcrafted car started as an after-hours passion project