Designed to transport guests to a 1960s ski lodge, the in-airport accommodations' rooftop pool, bar and ice rink amenities invite guests to relax and sip cocktails while watching jets take off
Lifestyle website PopSugar created an experiential one-day pop-up in Bryant Park’s Winter Village. Focused on beauty and wellness, the Sugar Chalet features a mix of retail, events and food from partners like Athleta and e.l.f Cosmetics. Activations include meditation workshops, makeover stations, an onsite calligrapher and a meet and greet with chef Maria Koutsogiannis.
Sportswear brand Puma designed an AR app-based experience for the brand's new line of basketball shoes and the opening of its first North American flagship store in New York City. By using the brand's smartphone app to scan QR codes tagged on the display of the seven new sneakers, shoppers unlock playful content as well as the virtual brand mascot that they can take pictures with.
'Tis the season for gingerbread making and cocktail inspiration—so the retailer is exciting consumers this December to spread the cheer with a special immersive holiday curation and programming from STORY
Sportswear brand PUMA partners with design firm Greenroom to incorporate SkillCube, an immersive product trial experience hosted in a compact room, in its New York City flagship. SkillCube supercharges users' motivations through leveraging multi-sensory technologies—a 270-degree high-quality LCD screen, CGI and sensors—to simulate a soccer stadium environment as well as providing exercise routines led by sports celebrities such as soccer players Antoinne Griezmann and Lewis Hamilton.
Fashion retailer Abercrombie & Fitch is opening an outpost at the Hoxton hotel in Williamsburg, featuring city-influenced apparel and events for young travelers. The pop-up, inspired by the retailer’s “Do 96 Hours In” campaign, features clothes curated by influencers Tara Sowlaty and Alyssa Coscarelli, plus local events and the chance to snag $96 overnight stays.
Shoe retailer DSW is trying something new for its DSWGives Do Good Pop-Up: There is no merchandise. Instead of driving sales, the space focuses on giving back through DSWGives, the retailer’s philanthropic arm. Visitors are encouraged to bring pairs of shoes to donate at the pop-up, where they will also learn about DSW’s mission through interactive experiences.
Fashion boutique Love Me Hug Me is putting the spotlight on Alzheimer’s in its holiday pop-up. The seven-room space immerses visitors in a love story based on brand founder Elaine Hong’s grandparents, complete with a theater, a playground and a giant moon. Love Me Hug Me will also donate 10% of ticket sales to the Alzheimer's Foundation of America.
Financial services company American Express is opening an exclusive pop-up for its members in celebration of Small Business Saturday. American Express Platinum House features premium NYC dining, including bites and drinks from Wayan, Legacy Records and the Michelin-starred Cote Korean Steakhouse. The brand also offers a concierge, local guides and gift wrapping.
Cosmetic treatment planning service RealSelf is launching its House of Modern Beauty pop-up for just two days in Hudson Yards. Guests can get beauty treatments, take part in immersive brand experiences, and listen to insider panels that include speakers from WWD, Vogue and The Cut. Tickets to the immersive space cost $50.
Department store Bloomingdale’s is opening a holiday pop-up in the lobby of the Loews Regency New York Hotel, its first hotel activation. The downstairs lounge serves as a showcase for popular gifts, holiday-themed products and other Bloomingdale’s-branded merchandise, and the space will also feature on-site leather monogramming from Royce New York.
Late Rapper Nipsey Hussle’s retail line, The Marathon Clothing, is debuting a pop-up space in SoHo this holiday season. The brand, which is based in Los Angeles, focuses on a core line of streetwear-influenced clothing, and this move will make it much more accessible to East Coast fans of the label and its founder.
Christmas-themed pop up cocktail bar Miracle is coming back to three locations in New York City, mixing kitschy holiday decor with holiday-themed drinks. Founded in the East Village in 2014, Miracle has grown into an international network of seasonal bars spreading holiday cheer with a charming combination of tinsel, eggnog and Santa hats.