NYC

Hotels, Hospitality & Travel Hudson Group Merges Travel Retail Experience With Tourism At Empire State Building

The New York City landmark elevates the traditional retail experience by reinventing the gift store venture while catering to its high-volume global tourism

Beauty Shoppers Can Enjoy Hand Massages And Take Selfies At L'Occitane's 5th Ave Shop

The beauty brand's immersive store hopes to engage customers with social photo ops, personalized souvenirs and treats reflecting the company's Southern French roots

Brand Activation & Immersion Social Shopping App Opens First IRL Space To Serve As Workshop For Its Members

Depop is using its first physical location to show its seller members how to brand themselves and strengthen its community bond in the process

Fashion & Apparel H&M On How Its Voice-Activated Mirror Is Connecting Its Digital And IRL Identities Through The Power Of Selfies

The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits

Millennials Dolce & Gabbana Offers Millennial Influencers Exclusive Cultural Club

The fashion brand is reaching out to millennial consumers by creating an exclusive event hub and luxury community space that will feature artists, musicians, chefs and more

Shopper Marketing & Promotions NYC Graduate Students Augment The City's Tourism With AR And VR Capabilities

Prototype interactive experiences, which included history-armed chatbots and augmented reality games, offered tourists new ways to take in Governor's Island, with the aim of driving increased visits to the destination

Post Purchase Service & Support HSBC Enlists A Robot Greeter As Part Of A Branch Banking Redesign

As part of a larger plan to enhance its real-life banking experience, HSBC enlisted the help of the robot Pepper at its flagship Fifth Avenue store, attracting branch visitors while providing answers to customer questions and even taking selfies

Advertising Snickers Is Promoting Its New Flavors With Escape-The-Room Challenge

As part of its "You're Not You When You're Hungry" campaign, the candy brand set up engaging challenges in a game known as the "Hunger Bunker," which will help fans determine their hunger profile while promoting new flavors

Retail FILA Puts 47-Artist Collaboration At Center Of Reintroductory Pop-Up Shop

The NYC activation marked the brand's first retail experience in the city in nearly 10 years, using the draw of limited edition sneakers to regain its footing in a competitive market

Design Announcing The CXI 2018 Initial Speaker Lineup

Get your tickets today and join us on May 18th in New York City for our flagship conference

Cafe & Restaurant StreetEasy Uses Relatable Venn Diagrams To Show The State Of The NYC Housing Market

The brand has created the map-based ads to show the humorous but real considerations people weight when searching for the perfect home

Fitness & Sport This New Brooklyn Bar Teaches Patrons To Throw Axes

Kick Axe is a new NYC sports club that lets customers try their hand at axe-throwing while enjoying their drinks

Delivery & Logistics Why Bulletin Is The WeWork Of Retail

PSFK sat down with Bulletin co-founder and CEO Alana Branston to discuss how the company makes it easier for brands to rent space and track their in-store sales

Design Subway Map Redesigned For Individual Riders

Nate Parrot gives the subway map an interactive refresh