Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product
The 'Cookie Club' monthly box includes new flavors and Oreo merchandise
The cookies have tiny grooves that make sound
The company is taking to Twitter for fan flavor suggestions and sending samples of the most interesting ones to the people who suggested them
The Oreo team at Mondelēz invites a wide range of external creatives, namely from HP and The Martin Agency, to help with rapid innovation for new $1bn venture
Food giant's e-commerce leader explains how a fearless approach will drive $1bn of new sales
Mondelēz execs stress importance of employing small independent internal teams with permission to fail, something they put to use when executing the Oreo Colorfilled Campaign
Oreo Mini is delivering miniature packages of cookies to the smallest towns in the US
The cookie brand made another appearance on the red carpet, offering a trick and a treat.
Sensors are able to read shoppers to figure out their snacking soft-spots.