Analysis Customers Can Now Interact With Brands Like Oreo Through Voice Assistants

With a simple command, customers can now order food, drinks and even clothing from brands that have added support from voice assistants

Brand Activation & Immersion How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

Advertising Oreo Now Offers Cookie Subscriptions To Die-Hard Fans

The 'Cookie Club' monthly box includes new flavors and Oreo merchandise

Design Audio-Enabled Oreos Let You Spin (And Eat) Your Favorite Records

The cookies have tiny grooves that make sound

Food & Beverage Oreo Is Producing Bizarre One-Off Flavors For Fans

The company is taking to Twitter for fan flavor suggestions and sending samples of the most interesting ones to the people who suggested them

Home The PSFK Holiday Gift Guide 2015

Based on a year of research by PSFK Labs, we curated a list of near future-proof holiday gifts

Innovation Oreo: Why Trusted Collaboration and Agile Teams Ensure Business Success

The Oreo team at Mondelēz invites a wide range of external creatives, namely from HP and The Martin Agency, to help with rapid innovation for new $1bn venture

Retail How Mondelez Is Overturning the Retail Model With Oreos

Food giant's e-commerce leader explains how a fearless approach will drive $1bn of new sales

Work The Dragon Within: Oreo's Approach to Fearless Innovation

Mondelēz execs stress importance of employing small independent internal teams with permission to fail, something they put to use when executing the Oreo Colorfilled Campaign

Video Oreo Mini Treating 50 Tiny Towns to Pint-Sized Cookie Packages

Oreo Mini is delivering miniature packages of cookies to the smallest towns in the US

Innovation 8 Stories You Need To Know Today

Facebook to become e-money institution, glow-in-the-dark roads, and marijuana vending machine

Design PSFK Top 5 Stories Of The Week

IKEA makes furniture for nomadic 20 year olds, OREO 3D prints cookies made of tweets, and a fake app for drunks.

Technology Vine Horror Films Star Oreos As The Lead Characters [Video]

The cookie brand made another appearance on the red carpet, offering a trick and a treat.

Luxury 11 Stories You Need To Know Today

A bionic man will set foot in D.C. tomorrow as Yandex launches a Google competitor.