parents

Analysis From Sweetgreen To Lululemon, These Brands Are Making Parental Benefits More Inclusive

Building a better future starts with making it feasible for anyone to care for their children, and companies like Lululemon and Sweetgreen are catching on with parental leave that accommodates all genders

Brand Activation & Immersion Rockets of Awesome Debuts An Immersive, Discovery-Driven Kids Popup In NYC

Moving from online to a physical store, the clothing brand's experimental pop-up is a haven for kids who want something more from shopping

Cafe & Restaurant PSFK Tours The Wonder, New York City's Elevated Members' Club For Families

The founders of the design-led club explain how The Wonder goes beyond providing leisure, programming, and work spaces for kids and adults, enriching membership through choice brand partnerships and value-added services

Children App Uses AI To Organize Memories For New Parents

Precious targets busy families to easily create digital keepsakes of their children as they grow

Advertising Nike's Bandages For Kids Send A Message To Overprotective Parents

These bandages double as comic strips and contain a message that sometimes you can get hurt, get up and keep going

Fitness & Sport Gym Offers Group Napping Classes For Tired Parents

Napercise doesn't just help you lose weight and burn calories, it also helps you get that much-needed sleep

Consumer Goods Self-Protective Pacifier Snaps Into A Bubble When It Drops To The Floor

When this pacifier drops it automatically pops back into its protective sphere to avoid getting germs on the end

Retail Children's Store Flagship Dispenses Advice To First Time Parents

South Korean nursery brand, Marie's Baby Circle, is designed to be an information resource for parents having their first child

Infants Adoption Application Uses Swipe Interface To Match Prospective Parents And Children

To help modernize the adoption process, Adoptly helps parents to search for kids by swiping right and left

Design Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Health Online Marketplace Offers Personalized Care For Expectant Parents

New mothers and fathers can access 24/7 expert advice via a real-time messaging platform

Infants Hands-Free Automated Baby Stroller Will Walk Itself

At $3,199, Smartbe is for parents who look for extra convenience without compromising their child's comfort and security

Gaming & Play Wi-Fi-Powered Toy Brings Parents And Kids Closer Together

The educational bot pairs directly with a guardian's phone so they can send messages and customized media to their children

Technology Virtually Tether Your Kids To Your Phone With This Wristband

The accessory gives children the freedom to play without their parents worrying too much about their whereabouts