Paris

Brand Activation & Immersion Le Bon Marché In-Store Pop-Up Brings Summer Shores To City Shoppers

The legendary Paris department store has transformed its space into a vacation-inspired shop with beach-ready products and snacks

Automotive Paris Shoppers Can Test Out Nissans At Digital-Focused City-Center Hub

Nissan recently launched an innovative automotive retail concept in France's capital city, focused on ecommerce and electric cars, and inviting customers to try, then buy online

Fashion & Apparel Galeries Lafayette Launches Paris Concept To Invigorate Department Store Scene

The Paris retail mainstay is opening an outlet on the Champs-Elysées as an experimental fashion laboratory for cutting-edge brands and digital tech, aiming to create a day-trip destination for tourists and luxury customers alike

Beauty Lush Concept Store Features Florist And On-Site Flower Infusion

Lush's revamped Paris location will include a florist to offer customers locally and ethically made product infused with fresh buds, one of the retailer's many recent experimentations with alternative store formats

Merchandising & Curation Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Analysis NYRIW Preview: Storefront CEO On How To Use Pop-Ups To Test New Markets & Geographies

Ahead of a panel on Rethinking Retail Real Estate, the retail startup's CEO, Mohamed Haouache, lends his insights on enabling short-term retail for brands like Hermes, Google, L'Oreal and more, as well as on China's fast-growing place in the future of retail (physical and otherwise)

Luxury Chanel Launches Experimental Flagship To Design A Next-Gen Luxury Experience

The French luxury brand is using the flagship to experiment with new digital initiatives in partnership with Farfetch, aiming to remain at the forefront of innovative luxury retail by enabling digitally integrated, hyper-personalized and memorable experiences

Customer Experience Journey Louvre Offers Visitors Self-Guided Tours Narrated By Beyoncé And Jay-Z

Guests can guide themselves through the Carters' first music video collaboration as a married couple, offering a pop-culture-relevant frame of reference for visitors to experience famous artworks through

Post Purchase Service & Support Samsung's Customer Service Zone Promises To Fix Smartphones In Just One Hour

The company's recently-opened Champs-Elysées shop is outfitted with plenty of ways to keep customers entertained while they wait, turning a previously tedious task into an entertaining experience while also giving people more reason to shop IRL

Wellness Anti-Aging Treatments Are Designed Exclusively For Four Seasons Guests

Le Spa, opening at the luxury hotel in Paris, offers antioxidant therapy, organic facials and beauty treatments for every skin type

Advertising Louboutin Pop-Up Pairs Nail Polishes With Posh Cocktails

The shoe brand promotes its segue into beauty products with a bespoke beverage-and-manicure experience inspired by the colors and names of the polish line

Advertising Gucci Draws Inspiration From Parisian History For Its Latest Campaign

The Italian design house draws on the revolutionary spirit of France's May 1968 mass student protests to promote its collection

Retail Artist Creates An Illusionary Display At French Department Store

Leandro Erlich’s 'Sous le Ciel' is on display on the escalators in Paris' Le Bon Marché

Food & Beverage This Vending Machine Prepares Hot Gourmet Meals For Parisian Workers

Foodles allows workers to access fresh meals in their office and supports RFID payments