From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs
The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint
The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard
Acting like mobile vending machines, a robotic delivery fleet will offer a small selection of snacks and beverages to students at 50 spots on a California campus
While crunch-less Doritos could come in handy when trying to sneak a snack, gendering its marketing is probably not the best approach
The ad from PepsiCo marks the first time a conglomerate has advertised two brands at once during the big event
Rum and coke, anyone? This brand is promoting a soda made to compliment cocktails
For the new flavor party game, Nacho Cheese bags include some very hot chips mixed in.
Drinks firm announces zero-tolerance policy on land-grabbing in developing countries.
The drinks company partnered with fashion designer Richard Nicoll to promote the new low-calorie orange juice.