Pepsico

Analysis How Retailers Like PepsiCo Are Improving Supply Chain Efficiency With Sales Data Optimization

From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs

Food & Beverage PepsiCo Empowers Consumers To Go Green With Personalized Hydration Platform

The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint

Delivery & Logistics How Beverage Brands Like Loop Drive Loyalty With Subscription Services

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Consumer Goods Doritos Fans Can Keep Their Hands Clean With Towel Bag

The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption

Packaging & Product Engagement Loop Helps UPS, PepsiCo, P&G And More Enable No-Waste Packaging

The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Post Purchase Service & Support College Students Can Order Healthy Snacks Delivered By A PepsiCo Robot

Acting like mobile vending machines, a robotic delivery fleet will offer a small selection of snacks and beverages to students at 50 spots on a California campus

Cafe & Restaurant Why ‘Craft’ Sparkling Water Is Taking Over The Soft Drink Market

Carbonated water is making a splash as sugary drinks are ditched for healthier options with Instagram-ready packaging

Design Pepsi Created A New Product Design For The Humble Water Bottle

The soft drink brand developed a new product line called Drinkfinity in response to declining soda sales

Advertising Why Consumers Soundly Rejected The Idea Of Doritos For Women

While crunch-less Doritos could come in handy when trying to sneak a snack, gendering its marketing is probably not the best approach

Entertainment Doritos And Mountain Dew Combine Two Super Bowl Ads Into One

The ad from PepsiCo marks the first time a conglomerate has advertised two brands at once during the big event

Interview Pepsi's LIFEWTR Brand Highlights Women Artists

PSFK interviewed Todd Kaplan, VP of PepsiCo’s North America Beverages Water Portfolio on their new initiative

Home Interactive Exhibit Shares A Vision For The 'Home Of The Future'

This concept home from the year 2020 paints a picture of living spaces that are comfortable, automated and constantly adapting to meet our needs

Retail Pepsi Experiments With New Protein Sources, Such As Mealworm Powder

PepsiCo is looking for a new protein source for its snacks and beverages, though there's no word as to what products will be affected

Advertising Pepsi's New Product Draws From The Craft Cocktail Movement

Rum and coke, anyone? This brand is promoting a soda made to compliment cocktails

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