Pepsico

Food & Beverage How Retailers Like PepsiCo Are Improving Supply Chain Efficiency With Sales Data Optimization

From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs

Health PepsiCo Empowers Consumers To Go Green With Personalized Hydration Platform

The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint

Consumer Goods Loop Helps UPS, PepsiCo, P&G And More Enable No-Waste Packaging

The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Delivery & Logistics College Students Can Order Healthy Snacks Delivered By A PepsiCo Robot

Acting like mobile vending machines, a robotic delivery fleet will offer a small selection of snacks and beverages to students at 50 spots on a California campus

Advertising Why Consumers Soundly Rejected The Idea Of Doritos For Women

While crunch-less Doritos could come in handy when trying to sneak a snack, gendering its marketing is probably not the best approach

Entertainment Doritos And Mountain Dew Combine Two Super Bowl Ads Into One

The ad from PepsiCo marks the first time a conglomerate has advertised two brands at once during the big event

Design Pepsi's LIFEWTR Brand Highlights Women Artists

PSFK interviewed Todd Kaplan, VP of PepsiCo’s North America Beverages Water Portfolio on their new initiative

Advertising Pepsi's New Product Draws From The Craft Cocktail Movement

Rum and coke, anyone? This brand is promoting a soda made to compliment cocktails

Design Fully Knitted 7up Bus Tours Streets of London

7up Free celebrates a new global look and fee with a revamped classic Routemaster bus – knitted inside and out

Advertising Doritos Roulette Bags Entice Snackers With A Few Dangerously Spicy Chips

For the new flavor party game, Nacho Cheese bags include some very hot chips mixed in.

Advertising Pepsi's Clickable Ad Lets Viewers Decide The Plot

'Now Is What You Make It' allows people to choose their own adventure within the online video.

Syndicated Coca-Cola To Cut Off Suppliers Who Disrespect Land Rights

Drinks firm announces zero-tolerance policy on land-grabbing in developing countries.

Advertising Mountain Dew Releases New Breakfast Drink

PepsiCo, the parent company of Mountain Dew, is launching a caffeinated morning beverage that could be an alternative to coffee.

Design Pepsi Launches New Low-Calorie Juice With A Limited Edition Dress

The drinks company partnered with fashion designer Richard Nicoll to promote the new low-calorie orange juice.