Pepsico

Analysis Three Brands Helping Shoppers Avoid Single-Use Plastic

Consumers are saying no to single-use plastic, leading innovative brands from PepsiCo to Evian to design replenishment platforms that offer alternative ways to consume their products

Brand Activation & Immersion PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

Consumer Goods How Evian And PepsiCo Are Merging Sustainability And Wellness With Integrated Tech

Taking advantage of the latest advancements, these bottled-drink brands are upgrading the product experience to offer tech-enabled wellness hubs that help consumers achieve healthy-living goals while reducing waste from single-use plastic

Design Brands Like Pepsi And Kellogg's Are Using Intelligent Merchandising To Optimize Store Sales

Through AI and VR, tech-led merchandising tracks the way shoppers interact with products, improving the store experience and optimizing sales by stocking the rights items at the right place and time

Delivery & Logistics PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Features How Retailers Like PepsiCo Are Improving Supply Chain Efficiency With Sales Data Optimization

From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs

Food & Beverage PepsiCo Empowers Consumers To Go Green With Personalized Hydration Platform

The beverage retailer's dispensary system uses mobile technology to enable customers to personalize hydration goals and track environmental footprint

Loyalty & Membership How Beverage Brands Like Loop Drive Loyalty With Subscription Services

Ship-to-home subscription programs add convenience to the beverage purchasing experience, from wine clubs to reusable packaging

Packaging & Product Engagement Doritos Fans Can Keep Their Hands Clean With Towel Bag

The reusable terry cloth bag helps consumers keep their fingers clean while snacking, providing a clever solution to a typical pain point of flavored chip consumption

Post Purchase Service & Support Loop Helps UPS, PepsiCo, P&G And More Enable No-Waste Packaging

The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Retail College Students Can Order Healthy Snacks Delivered By A PepsiCo Robot

Acting like mobile vending machines, a robotic delivery fleet will offer a small selection of snacks and beverages to students at 50 spots on a California campus

Cafe & Restaurant Why ‘Craft’ Sparkling Water Is Taking Over The Soft Drink Market

Carbonated water is making a splash as sugary drinks are ditched for healthier options with Instagram-ready packaging

Grocery, Convenience & Supermarket Pepsi Created A New Product Design For The Humble Water Bottle

The soft drink brand developed a new product line called Drinkfinity in response to declining soda sales

Advertising Why Consumers Soundly Rejected The Idea Of Doritos For Women

While crunch-less Doritos could come in handy when trying to sneak a snack, gendering its marketing is probably not the best approach