The interactive videos allow shoppers an engaging way to click to buy, driving sales for the beauty retailer while also providing it with key consumer purchase data
Now sold at Sephora, beauty brand 7 Virtues is working with local suppliers in the hopes of helping farmers from rebuilding nations
Perfumarie displays its perfumes without any branding to help customers choose scents without the influence of marketing
French perfume Serge Lutens is attempting to remind people of a unique childhood memory
From the excesses of the 80s to the purifying smells of the 90s and the niche individuality of 2017, the way we smell says a lot about society, as a new exhibition proves
The scents are a humorous take on contemporary auto industry trends
Paris-based perfumery Bon Parfumeur created a line of products that encourage people to crate their own unique mix
The acclaimed director produced a tongue-in-cheek advert that shrugs off industry tropes
Advertising Agency McCann celebrated their 70th anniversary with the power of smell
Commodity delivers trial-sized perfumes to your door—smell like rain, moss or whiskey?
Scent personalization service helps customers switch out fragrances on a monthly basis
How can digitization improve men's experience of identifying their ideal scent?