pets

Brand Activation & Immersion Petco's New York Flagship Features An Experiential Pet Food Kitchen

Justfordogs is helping Petco enable experiential retail with a kitchen where customers are invited to watch chefs prepare veterinarian-approved dog food for sale

Advertising Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Analysis How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Features How Retailers Like Walmart Are Appealing To Pet Owners With In-Store Grooming And Vet Services

From PSFKs Engaging Millennial Pet Owners report, here is how four companies are supplementing their product selection with relevant pet care services

Health How Brands Like FitBit Are Employing Technology And DTC Services In Pet Health

Pet healthcare brands and providers are engaging a new wave of millennial owners with tech-driven wellness and direct-to-consumer veterinary services

Delivery & Logistics How Retailers Like Petco Court Millennials With Wellness-Oriented & DTC Pet Food

From PSFK's Engaging Millennial Pet Owners report, here's how four brands are appealing to the young demographic with premium pet food products and services

Beauty How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Consumer Goods Pidan's First Offline Pet Retail Shop Doubles As A Metallic Playhouse For Strays

The digital-native pet brand remade an old Shanghai slaughterhouse into an experiential retail store and playground for stray cats and dogs, featuring a feline-inspired aesthetic that houses the brand's merchandise

Fashion & Apparel How Retailers Like Petco And Walmart Are Hosting Service-Oriented Activations

Retailers are providing customers with additional assistance like holiday helpers and personalized gift guides this holiday season for a more efficient and supportive shopping experience

Food & Beverage Retailer Expands Pet Costume Inventory In Response To Millennial Interest

E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners

Post Purchase Service & Support Salon Encourages Pets And Their Owners To Enjoy Treatments Together

The massive Private I Concept Store in Hong Kong features multiple animal-friendly zones, including pools, spas, vets and a bakery for dogs as well as hair and nail spaces for owners

Grocery, Convenience & Supermarket PetSmart Shoppers Can Receive Points For All Purchases With Loyalty Program

Pet lovers earn 8 points for every dollar they spend through PetSmart's latest loyalty program, offering members added perks like free shipping and birthday gifts for pets

Brand Activation & Immersion Pet Food Brand Launches Radio Station To Calm Vet-Bound Cats

Cat Calm Radio aims to ease the nerves of pets and their owners using music specifically suited for the biological makeup of felines

Post Purchase Service & Support Subscription Service Lets Pet Owners Seek Medical Help By Text Message

The Fuzzy Pet Health app provides pet health consultations for $10 a month, connecting owners with the help they need through video, photo and text, joining the burgeoning telemedicine trend