Brand Activation & Immersion Pidan's First Offline Pet Retail Shop Doubles As A Metallic Playhouse For Strays

The digital-native pet brand remade an old Shanghai slaughterhouse into an experiential retail store and playground for stray cats and dogs, featuring a feline-inspired aesthetic that houses the brand's merchandise

Consumer Goods How Retailers Like Petco And Walmart Are Hosting Service-Oriented Activations

Retailers are providing customers with additional assistance like holiday helpers and personalized gift guides this holiday season for a more efficient and supportive shopping experience

Fashion & Apparel Retailer Expands Pet Costume Inventory In Response To Millennial Interest

E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners

Beauty Salon Encourages Pets And Their Owners To Enjoy Treatments Together

The massive Private I Concept Store in Hong Kong features multiple animal-friendly zones, including pools, spas, vets and a bakery for dogs as well as hair and nail spaces for owners

Food & Beverage PetSmart Shoppers Can Receive Points For All Purchases With Loyalty Program

Pet lovers earn 8 points for every dollar they spend through PetSmart's latest loyalty program, offering members added perks like free shipping and birthday gifts for pets

Brand Activation & Immersion Pet Food Brand Launches Radio Station To Calm Vet-Bound Cats

Cat Calm Radio aims to ease the nerves of pets and their owners using music specifically suited for the biological makeup of felines

Post Purchase Service & Support Subscription Service Lets Pet Owners Seek Medical Help By Text Message

The Fuzzy Pet Health app provides pet health consultations for $10 a month, connecting owners with the help they need through video, photo and text, joining the burgeoning telemedicine trend

Shopper Education & Assistance Virtual Vet Consultations Offer Pet Owners Convenience And Efficiency

Healthy Pets is an online service that can help to diagnose small pet issues without the trouble of a visit to the vet's office, bringing medical advice straight to users' homes and saving them time and costs

Home How Owners Can Stay In Touch With Pets Even From Afar

With a proliferation of pet tech devices, consumers can have the best of both worlds when it comes to caring for pets in the midst of busy, on-the-go lifestyles

Hotels, Hospitality & Travel IoT Service Lets Owners Track Pets Traveling As Cargo

Digi-Pet is an IoT system that gives travelers information about their pet's environment from the moment they're loaded onto the plane until they're reunited

Design Fundraiser Auctions Off Fancy 'Barkitecture' Dog Kennels

A public exhibition features canine creations from the likes of Zaha Hadid Designs and SPARK Architects, and proceeds from their auction will go to Blue Cross for Pets

Delivery & Logistics Dogs Are Helping Keep The Subscription Model Alive

Unlike other subscription services that have dwindled, pet supplier BarkBox retains 95% of its subscribers

Grocery, Convenience & Supermarket London Bar Created A Drink Menu Just For Dogs

In celebration of National Pet Month, Smith & Whistle will serve specialty drinks for their patrons' canine companions

Advertising Phone Company Lets People Add Their Pets To Family Plans

Swedish mobile provider Telenor launched a humorous campaign to advertise a dog-tracking GPS option for family plans