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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Kat is the founder of KatEgan Company, connecting best-in-class agencies and teams with brands and organizations to create meaningful partnerships, and ultimately impactful and successful projects. Previously she was the Head of Client Development for Matter Unlimited, helping usher in effective strategy and solutions for clients in shared value and social innovation & product development. Kat has over 20 years experience as a trusted advocate who creates meaningful partnerships for companies. She works at the nexus of executives, artists, entrepreneurs, activists, visionaries, technologists and brand experts.

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Ian Tait is Executive Creative Director at Wieden + Kennedy, an independently owned advertising agency headquartered in Portland, Oregon. Formerly, Tait was Executive Creative Director at Google Creative Lab.

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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

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