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Consumer Goods PSFK Research Paper Launch: Fostering A Diverse And Inclusive Culture In The Workplace

How companies are championing diversity and inclusivity by rethinking the employee experience

Analysis Future Of Home+Living 2030: Communal Compounds

In this series, Piers Fawkes dives into what life will look like a decade from now. Kicking off his analysis, he investigates communal living

Design IKEA On Why Shared, Multi-Functional Spaces Are The Future Of Sustainable Living And Working

PSFK founder and president Piers Fawkes speaks to Evamaria Rönnegård, leader of IKEA's Better Living project, to discuss designing flexible dwellings for consumers' increasingly fluid lifestyles, merging work, home and play in sustainable shared spaces

Delivery & Logistics Op-Ed: How One Brand Is Solving eGrocery’s Four Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers

Consumer Insights 2030: An Introduction To The Future Of Home+Living

PSFK founder Piers Fawkes dives into what life will look like a decade from now. First up: an introduction to the project through urban revitalization

Events The PSFK Guide To Groceryshop 2019

Check out our picks for the most exciting sessions and speakers at Groceryshop, a four-day event that covers grocery and CPG innovation

Brand Activation & Immersion PSFK Research Paper Launch: Exploring The Impact Of Wellness & Fitness Boom On Women’s Apparel

How lifestyle brands are activating to help consumers achieve their wellness goals and showcase their healthy lifestyles

Beauty PSFK Exclusive: Inside 'The Ritual,' The New, Education-Focused Digital Wellness Hub From True Botanicals

True Botanicals' new editorial platform is designed to deeply educate consumers about everyday healthy living, taking the conversation about clean beauty a step further with shoppable, digitally-native content and acting as an authority in the space

Entertainment PSFK Report Launch: Tokyo Retail Guide 2019

PSFK is proud to present the Tokyo Retail Guide 2019, a comprehensive look at the best-in-class activations in the city, including retail, restaurants and hospitality

Case Study Meet The Underwear Brand That's Putting Customer Feedback First

TomboyX is a brand that focuses on queer, non-binary people, and it's gained a huge following by listening to consumers and designing the brand based on direct recs

Food & Beverage Meet The Vegan Brand Reinventing The Dessert Aisle For All

PSFK interviews the co-founder of Dream Pops, a plant-based ice cream company that sells both DTC and via mass retail, about identifying an unmet consumer need, its weekly popup strategy and non-vegan positioning

Retail Vote For PSFK's Future Of Retail Presentation At SXSW 2020

PSFK is proud to announce that we're in the running to present our research at next year's SXSW festival in Austin, Texas

Innovation This Dating App For Food Could Put An End To Boring Office Snacks

Designed to make snacking more fun, a new platform from food delivery service Tyme allows workers to swipe left or right on snacks before their office orders them

Fitness & Sport Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard