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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
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Colin Nagy is Head of Strategy at FRED & FARID, a marketing and advertising agency based in Los Angeles, New York, Shanghai and Pairs. Previously Nagy was Executive Director of Media at The Barbarian Group. Throughout his career, Nagy has represented clients including GE, Samsung, Bloomberg and Pepsi, and holds deep media expertise stemming from his work with The Guardian, Newsweek, The Daily Beast, and CNN. Nagy is also active in the New York startup scene, serving as an advisor to companies including Lot18, Percolate, and OLO.

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John Gerzema is the CEO of The Harris Poll, a public opinion, corporate, brand and reputation strategy firm. An author, strategist, speaker and consultant, John's various books have appeared on the best seller lists of The New York Times, Wall Street Journal, USA Today, Fast Company, The Washington Post, Bloomberg Business Week, The WEEK Magazine and many others. A frequent analyst on television and radio John’s TED talks have been viewed by hundreds of thousands of people. He has written for publications like Harvard Business Review, Inc. Magazine, WIRED, Forbes and McKinsey Voices on Society. His most recent book is The Athena Doctrine. How Women (And The Men Who Think Like Them) Will Rule The Future. 

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